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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

FEBRUARY 26, 2024

What is an Ad Audience? Ad audience describes the overall number of individuals who have either already seen or could potentially see an ad during a specific time period. What is a Banner Ad? A banner ad is one of the most common forms of digital advertising. What is Ad Targeting?

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What is Display Advertising? Definition, Targeting Process, Management, Network, Types, and Examples

Martech Advisor

OCTOBER 17, 2019

Display advertising is defined as a mode of online advertising where marketers use banner ads along with other visual ad formats to advertise their product on websites, apps, or social media. The aim is to make sure that users are automatically drawn to an ad when they visit a website or a social media platform.

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