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6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

Test : Begin to evaluate the performance of brand awareness and banner ad campaigns such as the Dell mobile deals club. Identify what activities your prospects engage in with their mobile devices. Understand the regional differences and adoption of mobile technologies if you are a global brand.

Web 2.0 100
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50 Lead Generation Strategies You Ought To Know

Valasys

Haven’t set a process for qualifying leads. Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. Conversions increase by 50% when you place testimonials on a lead generation page.

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Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

Native advertising is a form of paid advertising where ads are displayed within dedicated content recommendations on publishers’ websites so that it matches the surrounding content. With Outbrain and Taboola ads , they promote articles, templates, and free-trial landing pages.

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Cost Per Lead vs. Lead Qualification: What Matters More?

Televerde

Taking the time to analyze important lead generation figures plays a big role in the success of your business. Today, we’ll look at two metrics that seem synonymous: cost per lead and qualified leads. You can use the cost per lead metrics to monitor : Your marketing efforts as a whole. Social media ads.

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Marketing Automation Trends for 2010

LeadSloth

David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever.