Remove government
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5 great programmatic campaigns that you need to embrace

Bannerflow

That’s exactly what CMC Markets did in the UK with their display ad campaign hours after the British General Election of 2017. The context: the governing party, the Conservatives, rather than winning, lost its majority. A result known in the UK as a “hung parliament” (when no one party can form a government alone).

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All in on Animation

Bluetext

According to research , animated banner ads are more than four times as effective as their static counterparts. The style of movement captures the ever-changing nature of the government technology market and communicates more about Octo than a static identity could. . Why animation? As the saying goes, static doesn’t sell.

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How to Leverage Intent Data to Drive More Business

NetLine

How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

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Best Display Advertising Campaign: Center Parcs

Bannerflow

For example if on a Friday evening we may get a message from the government, “As of tomorrow the swimming pools need to close.” ” We then need to get all the swimming pool visuals out of our banners ASAP. Fortunately using Bannerflow we can get the update live across our ads in 15 minutes.

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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

At the same time, consumers are becoming increasingly concerned about personal data, and the ICO (the governing authority for GDPR) is showing GDPR is not to be taken lightly as big name companies like British Airways and Marriott—as well as SaaS companies such as German social media platform Knuddles—have been fined.

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Why you should consider centralizing your search keyword lists

Biznology

IBM also produces every kind of marketing and communications asset you can think of related to the event across the major channels: Paid: TV ads, print ads, banner ads, iPad mobile ads, paid search. Keyword collaboration isn’t just important for digital marketing.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

What is an Ad Audience? Ad audience describes the overall number of individuals who have either already seen or could potentially see an ad during a specific time period. What is a Banner Ad? A banner ad is one of the most common forms of digital advertising. What is a Banner Ad?