Banners Have 99 Problems And A Click Ain’t One
Marketing Insider Group
JULY 21, 2015
A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners.