Programmatic Advertising Glossary & Brief History
Digilant
OCTOBER 4, 2023
SSPs are vehicles for publishers to make their inventory available for programmatic buying via an exchange type marketplace. Agency Trading Desks Distributed media buying platforms that exist within the larger ad agency holding companies. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months.
Let's personalize your content