The Number One Reason for Sales and Marketing Misalignment
Pam Didner
APRIL 23, 2019
If you have a standard tracking system with integration to your marketing automation, CRM, POS (point of sales), eCommerce and other platforms, you can see a series of actions that prospects go through their journeys. The marketing team ran a paid retargeting campaigns by creating 100 customized banner ads in 5 industry verticals.
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