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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re aiming to engage, inform, and ultimately, convert.

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The State of Banner Ads

Bluetext

October 26, 1994 is a day that will be forgotten by few…it was the first day a banner ad (or any ad for that matter) was posted on the internet. AT&T paid $30,000 for the appearance of the first banner ad. Here are four reasons why Bluetext believes banner ads are still an asset to any company.

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7 reasons why in-house display advertising powers agile marketing

Bannerflow

Agile marketing and in-house display advertising are a perfect match. Moreover, you could even argue that by bringing display advertising in-house, brands adopt an agile strategy by default. Put simply, the same technologies enabling in-house display are revolutionising marketing. Display advertising is going in-house.

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The 4 essential elements of effective in-app advertising

ClickZ

Important elements of in-app ad design and creative, include interactivity, bite-sized messaging, dynamic imagery, and effective and relevant calls to action. It’s not enough to take creatives used for television or web and port them over to in-app as-is. Playable ads (i.e. Consumers in the U.S. 2) Bite-sized messaging.

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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

6 out of 10 people prefer online video platforms like YouTube to live television. There are several options to advertise your YouTube videos: Ads that play before viewers watch other videos, banner ads that display in search engine results, and promoted videos that appear with YouTube searches.

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The Shocking ROI of Influencer Marketing

Convince & Convert

Ad blockers make amplification of content through display ads (even hyper-specific remarketing) less appealing. Influencer Marketing generates as much as 11X banner ad ROI (highlight to tweet, you’ll love it). The cost of creating banner ads, television, outdoor, etc.

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Pressure

Content Standard

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.