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Going Mobile with B2B Marketing

Buzz Marketing for Technology

Mobile campaigns that I have used typically have a higher response rate – I have seen our SMS messages get a 15-20% response rate which is huge if you think about that compared to standard banner ad response rates. The reason is that a message on your mobile device are more personal and are typically not avoided by the recipient.

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

Including Image Ads In Your Marketing Mix by PPC Hero. “Image ads (a.k.a. banner ads) are run on the content network, and they are a great way to add an additional variable to your ad testing, and reach your customers in a new way.&# 3 Rarely Used AdWords Settings You Should Be Aware Of by Daily SEO Tip.

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Marketing 2.0: Can Meebo Make it Real?

readwrite

They (we) want utility-based ad campaigns. Starting next month, Meebo will be rolling out ads in the IM service that invite users to access quizzes, polls, long-form video and other resources. ” Just ask Digg or Newsgator and they’ll tell you that there is. That’s pretty cool.

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90 Tips to Make Your Blog Rock

Online Marketing Institute

Take each post and post it on the New Digg (20 million visitors a month), it is quick and easy to do and will take you only a minute or two (it involves copying the URL and pasting it to Digg, add the headline and choose the section then hit 62. Take the results of your polls or survey and turn them into a blog post.

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Is Social Media BS?

Webbiquity

When marketing moved online, advertisers shifted efforts to banner ads, pop-ups and email marketing. But caller ID, DVRs and ad blocking software have put consumers in control of the marketing messages they see; traditional interruption marketing is becoming progressively less effective. Share this on del.icio.us. Tweet This!

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Best Social Media Stats and Market Research of 2009

Webbiquity

86% said they occasionally or frequently click on linked words from Web articles and content, 58% click on paid search listings in search engine results, and 53% click on Web site banner ads. Laurie Sullivan. 53% of C-level execs say they prefer to search the Web and locate information themselves rather than delegating this.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. on Twitter as on Digg.