Biznology

DECEMBER 26, 2012

My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. But the critical driver is the recent arrival of the Facebook Exchange (FBX) ad platform, which will allow banner ad bidding and retargeting to specific individuals, based on data matching.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

MARCH 6, 2015

And you can drop a cookie and retarget the visitor with text or banner ads later. The post Troubleshooting your B2B marketing data problems appeared first on Biznology. B2B Marketing B2B marketing Big Data data hygiene database marketing' Job titles are increasingly inconsistent—and proliferating.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

LeadSloth

JANUARY 12, 2010

But if your data hygiene is on par with a New York subway restroom, marketing to the in house database will fail to meet expectations. Google adwords, banner ads on sites A/B/C, purchasing prequalified leads from companies like Tippit, purchasing email lists from vendor A/B/C, event sponsorships A/B/C, etc.).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100