63 Digital Advertising Terms Every Marketer Should Know
DECEMBER 15, 2016
Ad: Old Spice's Choose Your Own Adventure Game on Instagram. A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. A typical A/B test for ads involves running the two ads simultaneously and then measuring which version gets a better response from the audience. When running an A/B test, only one element of the ads should be changed at a time. A Carmax banner ad.