Digilant

OCTOBER 4, 2023

SSPs are vehicles for publishers to make their inventory available for programmatic buying via an exchange type marketplace. Agency Trading Desks Distributed media buying platforms that exist within the larger ad agency holding companies. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Rev

SEPTEMBER 2, 2019

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Digilant

JANUARY 12, 2021

SSPs are vehicles for publishers to make their inventory available for programmatic buying via an exchange type marketplace. Distributed media buying platforms that exist within the larger ad agency holding companies. To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

NuSpark Consulting

MARCH 9, 2013

For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. For example, “Google” is a source, “organic” and “cpc (cost per click or paid search)” are mediums. Keyword Conversions- SEO.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100