Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads
NuSpark Consulting
JUNE 9, 2012
For clarity, DSPs are technology platforms that provide access to multiple auction-based yield optimization platforms, publishers, or ad exchanges. They let users buy, manage, report on, and optimize display media. User web surfing: Visits various websites; sees banner ad for company A with persuasive message.
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