Banner Ads, Cost Per Thousand and CPM

Digital Advertising Terms and Jargon Every Marketer Should Know

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FEBRUARY 26, 2024

What is an Ad Audience? Ad audience describes the overall number of individuals who have either already seen or could potentially see an ad during a specific time period. What is a Banner Ad? A banner ad is one of the most common forms of digital advertising. What is a Banner Ad?

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The ROI of Paid Social Media Ads

Adobe Experience Cloud Blog

OCTOBER 4, 2012

With a Sponsored Story, the advertiser highlights the fact that someone’s friend Liked a post or page, which may increase relevance versus a regular ad. You can pay for advertisements on a cost-per-click basis (CPC) or an impressions basis (CPM). Across all ads, we’re paying $0.28 per click and $0.44

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B2B Marketing Zone

Digital Advertising Terms and Jargon Every Marketer Should Know

The ROI of Paid Social Media Ads

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