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Marketing Insider Group
DECEMBER 5, 2022
Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. Building the business case for content marketing is often a tricky proposition. Promise to build a business case and measure the ROI of content marketing. We are all tuning out advertising.
Convince & Convert
JANUARY 20, 2016
Below are three banner ad best practices that should be avoided in some cases, depending on the industry, brand, and audience. Always Include Visuals, Images, or Photos in Banner Ads. It’s a widely accepted fact that visuals in banner ads increase the overall performance of the ad, compared to ads with no images.
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B2B Marketing Directions
MARCH 17, 2024
This post features an unpublished paper that compares the performance of AI-generated vs. human-made images across three marketing use cases.) " The power of generative marketing: Can generative AI reach human-level visual marketing content? Specifically, the studies evaluated image performance across three dimensions relevant to marketing.
Marketing Insider Group
NOVEMBER 28, 2022
Traditional advertising campaigns from the 1950s and 60s were translated into banner ads which was fine when click-through rates saw double digit percent. Today, we see banner ad click through rates averaging.06%. Banners have 99 problems and click ain’t one ! Building a Business Case for Better Marketing.
Contently
OCTOBER 5, 2020
The year is 1994, and people are excited about— checks notes —banner ads. “We came with the attitude that this was a sacred ground,” Joe McCambley, who helped create one of the first banner ads, told Fast Company. percent for banner ads these days—and most of those clicks are accidental.
ANNUITAS
OCTOBER 7, 2020
Somehow this particular tactic never took off, aside from some retail and hospitality use cases that you see today. Banner Ads. In some instances, these tools are just too niche (QR codes) or outdated (banner ads), but a few stand out as worthy of a second chance, just perhaps not as a stand-alone tactic.
Marketing Insider Group
MARCH 24, 2015
Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. But building the business case is often a tricky proposition. It starts by building a strong business case that doesn’t just directly attack people, their teams or their budgets.
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