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Content Creation 101: Tips for Working With Reluctant Subject Matter Experts

Contently

Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Sometimes the SME recognizes the value of content but doesn’t want to work with you on it. But since that’s your job, dear content person, we’ve crafted some tips to help you succeed at getting great content from SMEs.

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Content Community: The Key Roles and Responsibilities

nDash

SME: Some to contribute expertise towards content, but who’s not necessarily writing anything themselves. As we’ve seen thousands of times in the past, most brands will lean on freelance writers for two primary reasons: Bandwidth: A company simply needs someone to help meet requirements around content volume. 1 influencer.

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6 Tips for Scaling Up Content Production without Sacrificing Quality

Single Grain

Expanding content means expanding your bandwidth first. Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. Internal Editor, Insourced from SME Leadership.