Exo B2B

MAY 1, 2020

The potential client is a very good SME in the IT field and will need to deploy a significant international growth strategy. Take the time to analyze your reports and/or performance dashboards: SEO, where your traffic comes from, visitor behavior and conversions, etc. Here’s the short story: We are developing a new account.

B2B Marketing 59

B2B Marketing Planning B2B Ideal Customer Profiles 59

Content Standard

MAY 19, 2021

Account for SEO and other optimizations that support content success. Your internal SMEs don’t have the bandwidth to contribute their own content. Too often, though, these SMEs are too busy with their primary responsibilities to take on side projects like content creation.

Work Management 141

Work Management Marketing Management SME Content Marketing 141

DivvyHQ

DECEMBER 8, 2020

Content marketing can be a laborious endeavor, so it's not surprising that many companies look to outsourcing this effort. If you're considering it for 2021, familiarize yourself with the pros and cons and determine if it’s a smart move for your content team.

Content Marketing 73

Content Marketing Planning Content Paid Search Agency 73

Single Grain

NOVEMBER 18, 2019

Expanding content means expanding your bandwidth first. Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. Internal Editor, Insourced from SME Leadership.

Paid Content 106

Paid Content SME Product Tips 106