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Balancing social resources across multiple business lines

Sprout Social

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

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Maximizing impact: Marketing resource allocation in lean times

Martech

But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Doing more with less has a natural end Both the productivity of humans and return on ad spend decrease when they reach saturation. It’s good advice. Skills development. Then, throw out the org chart.

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Always On: 4 ways I maximize my bandwidth every day with Sprout Social’s Olivia Jepson

Sprout Social

Learning to maximize my bandwidth is an ongoing journey, but it’s been one of the most important ways I’ve found more time and space to grow. Leaving the office with tasks left unfinished made me feel like I wasn’t doing enough, built pressure to work outside regular hours and fueled burnout mentality. By 5:00 p.m., Can you relate?

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How to optimize your marketing budget: Do more with less

Sprout Social

It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. What is your current brand perception?

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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

To succeed as a small or medium-sized business (SMB), employees must work smarter. Some might say digital marketing for an SMB is just as hard as creating the company product, thanks to ever-changing platforms, resources, content demands, and time constraints. Getting seen by the right audience can be difficult. It never ends.

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How Top Brands are Accelerating SEO Content Creation with AI

Content Standard

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. Intense pressure to optimize spend amid economic uncertainty.

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How to decide if managed service is right for you

illumin

With this speedy growth, it’s easy to overlook the many benefits of managed service and to ignore the potential it has for marketers concerned with brand safety or without the resources to appropriately manage their campaigns from start to finish. By utilizing managed service, teams can free up resources for other marketing priorities.