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Balancing social resources across multiple business lines

Sprout Social

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

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Maximizing impact: Marketing resource allocation in lean times

Martech

But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. And yes, data is your guiding light, especially when resources are scarce. You’ve heard the standard guidance — prioritize, automate and use data. It’s good advice. Skills development.

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Can Freelancers Help You Scale Up Content Marketing?

Marketing Insider Group

Content marketing freelancers may not be ideal for scaling content marketing because of limitations in bandwidth and consistency. This agility allows businesses to respond to immediate needs or experiment with new content strategies without overcommitting resources. Freelancers, for all their merits, often juggle multiple clients.

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4 Ways to Add Value as a Resource for Your Team

Heinz Marketing

Rather than waiting for someone to ask for help (which is hard sometimes), positioning yourself as someone who is there as a resource to them can go a long way. Here are 4 tips you can implement to add value and be an effective resource for your team: 1. Take the load off (when you can). Be an extension of their learning.

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Always On: 4 ways I maximize my bandwidth every day with Sprout Social’s Olivia Jepson

Sprout Social

Learning to maximize my bandwidth is an ongoing journey, but it’s been one of the most important ways I’ve found more time and space to grow. It’s no secret that social teams have a lot to do and sometimes struggle to find resources. In fact, 31% of social teams find it difficult to secure budget and resources for social projects.

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B2B content marketing sans budget or bandwidth – hmm!

Exo B2B

But if you look up from your computer for a moment, inside your small to medium-sized business workplace, you quickly begin to wonder how you could collectively scrape up enough bandwidth to even sit down and talk about these kinds of strategies, let alone budget and implement them. Yet you know that quality content reaps benefits.

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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

The downside: Challenges of ABM While the benefits of ABM are significant, it’s essential to also consider the challenges that come with implementing this type of strategy: Resource intensiveness : ABM requires substantial time, effort and resources. Evaluate resources: Consider the resources available for implementing ABM.