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The rise of generative AI:  A marketer’s guide to textual and visual AI content

Martech

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. ChatGPT has been trained on billions of pieces of data and information and uses that data as the foundation for the copy and content it produces. The free version, ChatGPT 3.5,

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Podcasts and Facebook Groups Are the New Community Levers

Convince & Convert

Jason Keath is the Founder and CEO of Social Fresh , a company that provides social media training and tips year-round on their site, as well as the Social Fresh Conference twice each year. They’ve added intensive workshops, but the two main days are still one-track with everyone in the same room. jasonkeath Tweet This.

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How to Make Your Content Stand Out in a Crowded, Global Marketplace

Content Marketing Institute

Start with one language, fine-tune the process, and scale it for other languages. On top of that, it uses a review and training system that lets you find the best freelancers for your job. Face-to-face meetings have the highest bandwidth. Train the team. Training the team is crucial – and not just at the start.

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Building an Enablement Team from Scratch: Where Do You Start?

Varicent

Communications “How do we optimize the internal process so there's clear channel management of what the right information is to give the right teams at the right time. That starts with allowing managers to have the bandwidth to focus on skill development with reps.” Skill Development “We’re investing in a culture of coaching.

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Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit

KoMarketing Associates

The KoMarketing team was pleased to attend the brand storytelling conference to learn more about the Skyword platform, connect with industry peers, and sit in on a variety of sessions and workshops offering best practices on content creation and execution. Optimize the Content Marketing Process.

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How to Get Better Marketing Talent

Hubspot

Bringing in new hires is not a simple process. Part of feeling certain of a new hire is understanding what kind of training and experience that person has received, especially when it comes to new graduates. In fact, both really boil down to providing the right resources for both your current and incoming employees. When You're Buying.

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Digital Marketing Transformation for the Professional Services

Hinge Marketing

By drawing on both sources, original research, and practical implementation experience, we hope to demystify the digital marketing transformation process and help more firms experience the benefits. They transformed their face-to-face workshops into a combination on live digital workshops and pre-recorded learning modules.