Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. We use the Miller Heiman sales methodology and did an analysis on their Blue Sheets (account planning tool). When I joined, there wasn’t the bandwidth to execute proper account-based marketing.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. We use the Miller Heiman sales methodology and did an analysis on their Blue Sheets (account planning tool). When I joined, there wasn’t the bandwidth to execute proper account-based marketing.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. We use the Miller Heiman sales methodology and did an analysis on their Blue Sheets (account planning tool). When I joined, there wasn’t the bandwidth to execute proper account-based marketing.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. We use the Miller Heiman sales methodology and did an analysis on their Blue Sheets (account planning tool). When I joined, there wasn’t the bandwidth to execute proper account-based marketing.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. We use the Miller Heiman sales methodology and did an analysis on their Blue Sheets (account planning tool). When I joined, there wasn’t the bandwidth to execute proper account-based marketing.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Vidyard

JULY 9, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. It takes a serious and well-considered startup marketing strategy.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. It takes a serious and well-considered startup marketing strategy.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65