Content Standard

MAY 19, 2021

Target content to specific buyer personas and stages of the customer journey. Create consistent messaging across different pieces of content targeted to the same personas and pain points. Your internal SMEs don’t have the bandwidth to contribute their own content. Align content strategy with larger business goals.

Work Management 141

Work Management Marketing Management SME Content Marketing 141

ClearVoice

APRIL 2, 2020

As you scale your content production, hiring freelancers to inform and execute the tasks your team doesn’t have the bandwidth for means you’re able to reach more goals, generate better-qualified leads and close those lingering sales. SMEs might have a degree or credentials that make them an authority on a topic.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Single Grain

NOVEMBER 18, 2019

Expanding content means expanding your bandwidth first. Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. Internal Editor, Insourced from SME Leadership. What are their needs? What frustrates them?

Paid Content 106

Paid Content SME Product Tips 106