Content Standard

MARCH 14, 2016

There was nothing interactive, even though the change in medium offered a different way to experience the stories. These publishers were just skimming the surface of digital storytelling. Over time, publishers have been forced to understand the importance of search optimization linking best practices—their motivation: to be found.

Digital Asset Management 40

Digital Asset Management Enterprise Management Classified Ads Marketing Management 40

Content Standard

MARCH 14, 2016

There was nothing interactive, even though the change in medium offered a different way to experience the stories. These publishers were just skimming the surface of digital storytelling. Over time, publishers have been forced to understand the importance of search optimization linking best practices—their motivation: to be found.

Digital Asset Management 40

Digital Asset Management Enterprise Management Classified Ads Content 40

ClearVoice

SEPTEMBER 25, 2023

To craft compelling content, you need a deep understanding of your audience, storytelling skills, and the ability to effectively convey your brand’s message. Take advantage of free resources, like podcasts or YouTube channels, for continuous learning. To accomplish this you need well-honed writing and editing skills.

Content Marketing 59

Content Marketing Planning Marketing Management Allocation 59

Parse.ly

APRIL 22, 2022

According to their brand voice guidelines , Starbucks’ brand voice features both expressive and functional tones, depending on the medium. An expressive tone of voice, on the other hand, is used where the brand has more bandwidth. Takeaway: Assign different modes or tones of voice to your brand voice, depending on the medium.

Examples 52

Examples Brand Identity Branding Marketing & Strategy 52

Single Grain

SEPTEMBER 23, 2019

Podcasting is one of the most unique mediums to reach your audience in the most human way. which is rarely possible with any other medium. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Let’s begin!

Product 100

Product Word of Mouth Paid Search Agency Advertising Agencies 100

ClearVoice

MARCH 3, 2019

Explore popular tools that help content producers and marketers create media: email marketing, video, motion graphics, presentations, blogs, infographics, podcasts, webinars, social media and chatbots. Best For: Small to medium-sized businesses. Best For: Small to medium-sized businesses. Skill Level: Beginner to advanced users.

Marketing Automation Services 107

Marketing Automation Services Budget Programs Enterprise Management Work Management 107

Content Standard

OCTOBER 28, 2015

Brands want to tap into the power of visual storytelling and are just beginning to take advantage of this highly engaging medium. But, as we’ve previously pointed out on the Content Standard, good video storytelling starts with a script. As a writer, this scares me. But how can they choose?

Video Marketing 42

Video Marketing Brand Identity Branding Peer-to-peer 42