Martech

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. And often, with SMBs, the product offering aligns with employee values and belief systems.

Paid Content 136

Paid Content Advertising Agencies Paid Search Agency SMB 136

Televerde

AUGUST 28, 2018

You may have had success with the execution of a previous sales/marketing plan, but jumping into an account-based marketing (ABM) approach without the right talent could lead to a total flop. The initial six-month pilot quickly transformed to 37 full-time SDRs supporting Enterprise (ENT) and Small-Medium Business (SMB) markets.

InsideView 40

InsideView Paid Search Agency Account Based Marketing SQO 40

Engagio

MARCH 23, 2020

We use the Miller Heiman sales methodology and did an analysis on their Blue Sheets (account planning tool). There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight. That’s just insane.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Engagio

MARCH 23, 2020

We use the Miller Heiman sales methodology and did an analysis on their Blue Sheets (account planning tool). There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight. That’s just insane.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

We use the Miller Heiman sales methodology and did an analysis on their Blue Sheets (account planning tool). There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight. That’s just insane.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

We use the Miller Heiman sales methodology and did an analysis on their Blue Sheets (account planning tool). There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight. That’s just insane.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

We use the Miller Heiman sales methodology and did an analysis on their Blue Sheets (account planning tool). There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight. That’s just insane.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62