5 Marketing Plan Examples to Help You Write Your Own


You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before. Read on to get inspired by some of marketing’s top content strategies. 5 Marketing Plan Examples to Help You Write Your Own.

How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

Content Marketing Institute

Brands typically have a lot of questions when it comes to marketing to consumers on any third-party content platform. But one thing that can make your decisions more straightforward is establishing a channel plan – an advanced directive for how your brand can and should distribute its content marketing efforts on rented channels like social media, and what you expect to achieve. Let’s take a closer look at each one: Brand #socialmedia channel plan: (1) detail value prop.


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How to Craft an Event Marketing Plan

TrustRadius Marketing

It’s a big question and if you find yourself in league with many marketers, one that is important to understand. In this blog post we’ll walk you the various stages of event marketing and what it means for your brand. What is Event Marketing? Event marketing goes by many different names, including field marketing, experiential marketing, in-person marketing, and live event marketing. How to Craft an Event Marketing Plan.

Three Proven Practices to Overcome MarTech Failure

Measure Up Marketing

The 16 th annual 16th annual Marketing Performance Management (MPM) benchmark study found that the group known as the Value Creators (those that earn 90 or greater grade by the C-Suite) are far more likely to have a strategic Marketing Ops function. The Marketing Ops role is present in 82% of the Value Creators organizations compared to only 54% of Campaign Producers who have this role. MarTech still accounts for as much as 20% or more of the Marketing budget.

How Viral Marketing Can Kill You

The Effective Marketer

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. Scott Stratton , author of “ UnMarketing: Stop Marketing. tells in his book a personal account of how a viral marketing campaign went wrong. It is the best example I’ve seen so far of a)someone owning to his mistakes , and b)a marketing idea backfiring really bad. but… things didn’t necessarily work according to plan.

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Marketing Trend Watch: 2014 Planning Survey


Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. In fact, when it comes to your marketing activities, planning is a continual, on-going activity – in order to be responsive, marketers are called upon to constantly review and reconfigure their plans. Read our report, Marketing Trend Watch: 2014 Planning Edition , to get the full results of our investigation. Modern Marketing

DivvyHQ Book Club: Killing Marketing by Joe Pulizzi and Robert Rose


“What if everything we know to be true about marketing is actually what’s holding back our business?” And by the way, 2015 was the first year they hired a marketing director and invested in marketing. They did a complete analysis of all their marketing campaigns; events, advertising, pay-per-click and search. The CFO decided to have each department (Marketing, PR and Sales) provide an analysis to see how much each contributed to the overall growth.

How to Make Your Team Believe in Content Marketing

Marketing Insider Group

‘Tis the season to believe in the holiday spirit AND the power of content marketing. If you’re new here, content marketing is a business opportunity to reach and convert new customers. Chances are, you believe in content marketing. Understand what content marketing is.

Are You Really Ready to Enter a New Market?

Measure Up Marketing

Ideas for new markets to serve can come from Marketing and anywhere externally or internally, e.g. best customers or a partner, a member of the C-Suite, and Sales or Customer Support departments. If sales are flagging or if your revenue goal is especially high this year, or the market just seems very exciting, it can be tempting to agree mid-year to market in an adjacency , or even a new market. Who is the competition and how do they go to market?

Seven Fundamentals for Marketing Automation Success

Golden Spiral

Marketing automation is a software solution combined with a process that enables companies to automate marketing tasks and messages to improve efficiencies and grow revenue more quickly. Nucleus Research reports marketing automation improves productivity by an average of 20 percent.

5 Benefits of Hiring a Virtual CMO

Meerkat Marketing

Virtual Chief Marketing Officers (Virtual CMO) are becoming increasingly popular as many businesses struggle to understand how they should be marketing during the pandemic. . A Strategic Marketer at a Fraction of the Cost. Superior Marketing Skills.

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Lisa’s App of the Week: Harvest

Heinz Marketing

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. We recently adopted a tool at Heinz Marketing called Harvest for time tracking. It takes a lot of the guessing out of project planning.

Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now


30-second summary: In order to adapt to the “new normal” 24% of people plan to delay large purchases. 42% are planning to cook at home to save money over the next six months. 44% plan to delay medical or dental procedures. 24% plan to delay large purchases.

Customer Advocacy: The Biggest Shifts Happening in Marketing Strategy

SmartBug Media

As we kick off our marketing plans for the new year, entering what to me feels a bit like an unknown abyss, it’s hard to make any sort of predictions. For so many years, my annual marketing plan for lead generation has always been anchored on field marketing, events, and tradeshows.

Which Should Your Small Business Prioritize? Blogging or Podcasting?


Effectively marketing a business requires quite a bit of content. We’re breaking down the benefits and potential pitfalls of both, as well as why you probably want to consider tackling both for content marketing success.

4 Steps to Assemble a Solid Content Library for B2B Content Marketing Efforts

Launch Marketing

Content marketing is an important aspect of any integrated marketing campaign. But for content marketing to work, you need to have plenty of content. Writing new content from scratch is not always necessary and can be time-consuming if resources and bandwidth are limited.

Effort Vs. Results: How Does Your Social Media ROI Stack Up?


The Real Time Report writes that 61% of marketers claim calculating social media ROI is a top challenge, while $5.4 on social media marketing in 2016 alone. With so much money being funneled into a challenging form of marketing, it’s no wonder jumping in can feel overwhelming. As you develop your marketing plan, consider what you hope to gain from implementing a social media aspect and how much money and bandwidth you have for tracking and evaluating it.

The Secret to B2B Marketing Content That Helps Win More Clients; Buyer Personas


Buyer personas answer the following questions, enabling you to create content marketing plans tailored to your prospects’ and clients’ information needs. The businessman’s answer clearly revealed why finding a solution to fraud was on the top of his “to-do” list and the emotions or pain we could tap into with our marketing content. . How do they initially become aware of products on the market? B2B Lead to Sale Process Marketing Strategy

Which Should Your Small Business Prioritize? Blogging or Podcasting?


Effectively marketing a business requires quite a bit of content. We’re breaking down the benefits and potential pitfalls of both, as well as why you probably want to consider tackling both for content marketing success.

Litmus Live Week: Take to the (Virtual) Stage!


Every year, Litmus Live brings together a global community of designers, developers, and marketers to celebrate all things email, and in 2020 we’re looking forward to hosting you on the (virtual) stage at Litmus Live Week in September.

Litmus Live Week: Take to the (Virtual) Stage!


Every year, Litmus Live brings together a global community of designers, developers, and marketers to celebrate all things email, and in 2020 we’re looking forward to hosting you on the (virtual) stage at Litmus Live Week in September.

Marketing Adjustments for Turbulent Times

Launch Marketing

As the coronavirus pandemic has completely upended business as usual, many companies have struggled in adjusting the marketing plans and activities they had in play to remain engaged with their prospects and customers in the right ways. Don’t lose your marketing momentum. Download our free How B2B Leaders Can Gain (or Regain) Marketing Momentum eBook! Use any increased bandwidth or downtime to assess and address broader marketing elements.

Shifts in Advertising Are Opening Up a Golden Age for Local Marketers

Martech Advisor

Local marketing has inherent challenges. However, as more budgets move to giant digital publishers (Google, Facebook, Amazon), the immense reach and streamlined workflow of these platforms are bringing unprecedented power and efficiency to local advertisers, says, Joshua Dreller, Director of Content Marketing, Kenshoo. Recent trends in advertising and consumer behavior may be shaking up most of the industry, but they are actually lining up nicely for local marketers.

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In-House Marketing vs. Hiring a Marketing Agency

Launch Marketing

The decision to market is easy; all organizations need a way to represent their services consistently and intelligently. However, the decision between when to use in-house marketing talent and when to hire a professional agency can prove difficult. Our In-House vs. Marketing Agency comparison will give you the information you need to get started with your marketing strategy. Building an In-House Marketing Team. Established marketing and sales alignment.

5 Tips for Surviving B2B Marketing Management Disasters


Author: Joel York You might have heard about the rule that marketing managers should spend about 95% of their time thinking about marketing and 5% of their time thinking about management. While this is a perfect recipe for success in business school, it can lead to disaster in the real world where individual success depends on the success of the entire marketing team. However, marketing doesn’t live in isolation. Survival Tip: Employ Agile Marketing Sprints.

When to Outsource Your Content Marketing vs. Keeping it In-House

SmartBug Media

When looking to expand marketing plans, a common consideration centers on whether to outsource resources or hire internally. While content is a big part of an inbound marketing strategy, there's much more to it than that. Can I do a trial period with a content marketing agency?

5 Companies that are Rocking Revenue with SDRs


You may have had success with the execution of a previous sales/marketing plan, but jumping into an account-based marketing (ABM) approach without the right talent could lead to a total flop. The initial six-month pilot quickly transformed to 37 full-time SDRs supporting Enterprise (ENT) and Small-Medium Business (SMB) markets. InsideView needed a strategy to increase bandwidth while safeguarding revenue goal plans.

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B2B Marketing: What it Takes to Be Successful

Lake One

In many ways, B2B marketing is harder than B2C. So, how do you succeed at B2B marketing? Here are a few of the traits companies who execute B2B marketing well exhibit; things we’ve come to know through our own experience and through watching our B2B clients succeed. . 1) B2B Marketing Takes Patience and Grit. Getting results from digital marketing takes time. It can take 6-12 months to start gaining digital marketing momentum.

How to counteract dips in productivity as workflow disruptions become the new norm


Gunn shared 451 Research’s recent data during her “ Adapting to Changing Market Forces: How to Iteratively Plan and Prioritize Work ” Discover MarTech webinar. Melnick and Stead also recommend marketers commit to testing their campaigns because previous trends are no longer applicable.

Six Ways to Connect with Hard-to-Reach Business Buyers


It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. And even with those filters in place, inboxes are often overflowing, leaving buyers with little time or bandwidth to deal with any but the most urgent messages. Embrace Marketing Partners. Here are six more keys to making influencer marketing work.

What Does a Content Marketer Do? Answered by a Content Marketer

KoMarketing Associates

Whether I’m at a family party, out to dinner with friends, or in a situation where I’m getting to know new people, I find myself often times answering the question: What does a content marketer do? On a more serious note, the more I’m asked this question, the more I realize that many people simply don’t understand exactly a content marketer does in today’s digital world. When thinking about answering this question, my mind goes to a list of seven core responsibilities: Planning.

Pillars of a Successful Post-Launch Strategy

Launch Marketing

Elements of follow-up strategy can vary greatly depending on the nature of the product, service or solution launched, team capacity and bandwidth, and other factors unique to your company. Assure alignment between sales and marketing. Achieving and sustaining sales and marketing alignment is a common struggle for many organizations. One pivotal part of the sales and marketing alignment checklist is to remove or reduce the chances for misinterpretation of metrics and results.

How to Build a B2B Marketing Strategy from the Ground Up

BOP Design

Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered. Who will work on the marketing deliverables (name names).

Four Benefits of Hiring a B2B Marketing Firm

Launch Marketing

The decision to hire a B2B marketing firm can be a difficult one involving lots of opinions, input, research and money. It can be intimidating to finally take the leap into signing a contract, but it’s important to make sure you have all the resources necessary to carry out your marketing plan and avoid future roadblocks. Check out our in-depth guide to the Big Rocks of Marketing to make sure your marketing plan is up to snuff. .

The Cell Phone Crowd - Why (Mobile Optimized) Content is King


Such inexpensive, wide reach for marketing was previously unheard of -- and advertisers worldwide rushed to adopt it. The adoption of mobile devices has created the same frenzied atmosphere, and it's creating new opportunities for marketers. Take a look at some of the numbers driven by the mobile explosion from the past year: 77 percent of the world population subscribe to mobile plans -- that's 5.3 In 2011, the mobile ad market alone generated $1 billion in sales.

Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts


Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? They need solutions but have limited bandwidth and attention. How can marketers efficiently meet both buyer expectations and their own corporate objectives? B2B marketing teams will be held accountable for more of the lead-to-revenue process. Content Marketing Institute ).

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Product Launch Marketing: How to Leverage Inbound and Outbound for an Impactful Launch

Launch Marketing

A typical marketing mix for any business consists of core elements that fall into either inbound or outbound marketing categories. So, what exactly is “inbound” versus “outbound” marketing? Inbound marketing can be thought of as marketing that encourages people to come “in” to (i.e. engage with) a brand via mediums such as websites, blog posts, social media, display advertising or search engine marketing. Generate Awareness with Outbound Marketing.