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[Webinar] How data and content syndication deliver ROI

NetLine

Typically, an org chart acts as a ladder of responsibility and a filter for the C-level’s bandwidth. Coming into her role, ITProTV saw great results from word of mouth in B2C; for entry into the B2B space, Valerie saw opportunity to target IT professionals with content.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Smaller firms typically don't have the resource bandwidth to make this rotation feasible either. I believe the companies that will succeed in the lead gen/demand creation world will come from one of two verticals. Software Companies that offer a one stop CRM,LEAD MANAGEMENT,MARKETING AUTOMATION,DATA AGGREGATION/ANAYLYTICS.

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23 Types of Lead Gen Content to Put Behind Your Landing Pages

Hubspot

If your team has the bandwidth, then original, data-heavy industry reports can do wonders for building authority and trust with your audience. Using a podcast, you can keep your current audience up to date on the latest industry trends, attract new audience members by word-of-mouth, and keep your audience involved.