Invest in Customer Service Agents for Business Growth (and Beat The Great Resignation)
Salesforce Marketing Cloud
JANUARY 27, 2022
Salary is hardly ever listed as the top driver of employee satisfaction among service agents. In addition, CEOs have a misperception of the role that customer satisfaction plays in business success: For B2B execs, customer support ranks a distant fourth, according to the American Marketing Association’s (AMA) Journal of Marketing.
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