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The Finance Marketer's Guide to Inbound Marketing [Free Ebook]

Hubspot

The finance industry is just one of those industries that's REALLY difficult to work in as a marketer. There's simply no place for inbound marketing. And sure, marketing within the finance industry can be challenging. How email marketing can be used for more than just operational notifications. Wrong, wrong, WRONG!

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PowerViews with Trip Kucera: Best Practices & Surprising Trends

ViewPoint

He adds that this is part of a larger, content-driven marketing trend that includes rich media. Social Media is Becoming a Lead Gen Vehicle. Click to start video at this point —Trip sees social media marketing starting to turn a corner. ” Sales & Marketing Need a Mindshift to Revenue-Driven Marketing.

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How to Create Video Landing Pages That Convert

Vidyard

Add a CTA to Your Landing Page Video Good landing pages have a call to action (CTA) , usually a lead gen form or some kind of button: Sign up, buy now, book a meeting, download, etc. Something else to keep in mind is that autoplay takes up more bandwidth. Autoplay turns a lot of people off and may cause bounces.

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MarketingSherpa Marketing Summit, Aaron Dun of Ness Technologies "Think Like The CFO"

Smashmouth Marketing

I have a hard enough time getting budget and bandwidth for the things I know are going to drive business, I am not sure that I want to hinge my program on the channel today. As it pertains to b2b demand gen, the ultimate goal is putting a prospect in the hands of a sales rep. Inbound Marketing? Outbound Marketing ?

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MarketingSherpa Marketing Summit, Aaron Dun of Ness Technologies - "Think Like the CFO"

Smashmouth Marketing

I have a hard enough time getting budget and bandwidth for the things I know are going to drive business, I am not sure that I want to hinge my program on the channel today. Mike: So, for a takeaway as it pertains to b2b demand gen, the ultimate goal is putting a prospect in the hands of a sales rep. Inbound Marketing?

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23 Types of Lead Gen Content to Put Behind Your Landing Pages

Hubspot

For example, HubSpot offers an Inbound Marketing Kit that includes an interactive presentation, a report that includes original data and research, and a glossary. . If your team has the bandwidth, then original, data-heavy industry reports can do wonders for building authority and trust with your audience.

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How to Create Video Landing Pages That Convert

Vidyard

Good landing pages have a call to action (CTA) , usually a lead gen form or some kind of button: Sign up, buy now, book a meeting, download, etc. Something else to keep in mind is that autoplay takes up more bandwidth. If you’re creating an animated, stock footage, or other videos, then gather your materials as needed.