Remove search-engine websites
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B2B Content Marketing Activities You Should Be Doing Now

BOP Design

Crafting educational thought leadership blog posts regularly (ideally 1 – 2 posts per month, more if you have the bandwidth) is an essential B2B content marketing activity. Takeaway: Blogging is great for educating prospects and for Search Engine Optimization (SEO). Yes, “Delete Facebook” was a big trend recently.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

They need solutions but have limited bandwidth and attention. The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). Engineers view Google as the most valuable content resource, followed by vendor websites.

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Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Adobe Experience Cloud Blog

If you only have the bandwidth to create one video, prioritize based on your brand’s goals. Instead of saying “Buy tickets,” use clear and specific language: “Swipe up to RSVP” or “Click the link in our Facebook event.” Use size to strategize your Facebook spend.

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How Behavioral Targeting Gets Your Content Seen By the Right Audiences

Hubspot

Some of the criteria behavioral targeting looks at includes previously visited websites, search history, and past purchases. My previous internet behavior told Google what type of sites I'd already visited, so the search engine pulled the top list of options that are related and relevant to my search.

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How marketing automation empowers your team, and whole org

Sprout Social

And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. Social media automation Bandwidth is one of the top challenges for social teams, according to The Sprout Social Index™. And that bandwidth is only getting thinner.

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Your competitors are doing SEO

Biznology

Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. So, too, is your corporate, resource, journalistic, or ecommerce website. Why are companies spending tens to hundreds of thousands of dollars on basically rewriting their entire websites?

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7 Ways to Generate More Quality B2B Leads

PureB2B

Integrate them into social media post copy, feature them within key pages of your website and add them to your call scripts. When you think of social media, the usual suspects likely come to mind—Facebook, Instagram, Twitter. First, YouTube is second only to Google in terms of popularity as a search engine.