SpotMe Blog

SEPTEMBER 22, 2022

That means a $40 billion pharma company spends at least $8 billion on the hundreds or thousands of events they run each year. . They ran about 500 marketing and medical events in APAC by the end of Q3 in 2022. And that’s excluding all the events they co-hosted with other companies). Take Boehringer Ingelheim for instance.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Martech

JANUARY 20, 2022

It’s indisputable that virtual events are as varied in format as their physical world counterparts. In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. Here’s what’s inside: What is a “virtual event”? Virtual event history.

Digital Asset Management 139

Digital Asset Management Work Management Marketing Management Planning 139

The Point

FEBRUARY 16, 2017

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. The post An Email is Not a Campaign: the Case for Integrated Marketing appeared first on The Point. I get that.

Campaigns 223

Campaigns Email Marketing Banner Ads Work Management 223

Adobe Experience Cloud Blog

FEBRUARY 17, 2017

Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. Because they can be fairly time-consuming, you need to be thoughtful as you plan and execute your webinars. Because they can be fairly time-consuming, you need to be thoughtful as you plan and execute your webinars.

Webinar Metrics 131

Webinar Metrics Multi-Touch Attribution Thought Leadership Budget Programs 131

Golden Spiral

JANUARY 7, 2021

Intrado reported a 362% increase in the number of client virtual events and webcasts from 2019 to 2020. billion minutes of virtual events and webcasts were viewed on their platform, a 350% increase from the previous year. of marketers say the primary goal of virtual events is to generate a pipeline. Concerts are no more.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

TrustRadius Marketing

NOVEMBER 15, 2019

Marketers have a ton of digital tools at their disposal. From our own proprietary CRM, to our B2C email database to our B2B marketing automation platform, to event marketing software, our tech stack is fairly fragmented,” explains one TrustRadius user, a Director of Marketing. That’s where iPaaS software comes in.

CMS Development 40

CMS Development Work Management Marketing Automation Services Marketing Management 40

Vidyard

JULY 9, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. It takes a serious and well-considered startup marketing strategy.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. It takes a serious and well-considered startup marketing strategy.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65