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Maximizing impact: Marketing resource allocation in lean times

Martech

But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. And yes, data is your guiding light, especially when resources are scarce. Permit, even encourage, people to work on projects and tasks across functional boundaries. It’s good advice.

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Want to Improve Marketing and Sales Efficiency? Use Your ICPs

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This is the year of efficiency—at least, according to Mark Zuckerberg. Meta hired over 40,000 people from 2019 to 2022 , often with only a vague idea of what the employee would be working on. And it isn’t alone. That’s where ideal customer profiles come in.

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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

But you can’t just plug them in and sit back while they do all the work. Jennifer Harmon, content strategist and creator, Convince & Convert Don’t: Replace skilled (human) team members Generative AI should make doing your work easier, not replace the work done by professional creatives.

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Fractional Marketing Leadership & Scaling Your Company Efficiently

GrowPowerful

In the world of startups and emerging growth companies, scaling efficiently is vital for success. This article will explore the concept of fractional marketing leadership, discuss its advantages for startups, and provide practical tips for finding and working with the right fractional marketing leader for your business.

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Better Knowledge Transfer Improves Competitiveness and Growth

Vision Edge Marketing

It also helps individuals and teams stay current and up-to-date on the latest industry developments and best practices, which can lead to improved efficiency and productivity. This can lead to a positive work environment and increased employee retention, which also contributes to improved productivity.

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How advertisers can leverage AI and automation at scale by Fluency

Martech

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. Delivery optimization: Developing and testing content can take up critical bandwidth. AI offers the potential to accelerate these benefits.

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Fostering Innovation: Why You Need It and How to Get More of It

Webbiquity

Avoid Becoming Too Efficient Business “best practices” often lean toward leaner models of working. They’re about improving efficiency, reducing waste, and basically running to peak efficiency. Use resources such as the blog BuildOps for a deeper insight into different areas of businesses.