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TrustRadius: The Reach of Research Campaigns

Content4Demand

How and when do you plan your derivative content? Allyson Havener, VP of Marketing, TrustRadius: We do our marketing planning in six-months-or-so sprints, if you will. Then I think about distribution channels. Also, bandwidth. There was a bandwidth issue there. When do you start doing content ideation?

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How Coronavirus Has Affected B2B Content Consumption: Volume III

NetLine

As we’ve been tracking in our COVID Impact Series , this has led to a surge in content consumption related to remote work, collaboration software, IT bandwidth, security, and the ripple effects on HR & the like. Whatever the narrative you insert here, it’s clear SVPs were looking elsewhere. Plan Customer. Descriptions.

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6 Surefire Strategies to Improve Your Bulk Email Campaign Performance

SendX

It is also one of the go-to channels when it comes to distributing organic content. According to the Content Marketing Institute , 87% of B2B marketers say email is one of their top free organic content distribution channels. It needs proper planning, direction, control over resources, and flawless execution.

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Our Top Resources and Tips to Develop Blog Topics Your Audience Will Love

Marketing Insider Group

Content planning requires topics and themes, and they should directly relate to the challenges and concerns of your audience and the solutions you provide. Blogging without a content strategy and plan leads to wasted time and effort. Blogging without a Content Strategy and Plan is Fruitless. You’ve got a blog—now what?

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The Best Video Hosting for Business: Compare Your Options

Vidyard

You can’t upload it directly to your website—that’d devour bandwidth and slow the site down. Are there storage or bandwidth limitations? In general, you shouldn’t have to pay extra for using more bandwidth. If a video hosting platform charges you for bandwidth or per-video, you may want to look elsewhere.

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How Technology Is Shaping the Future of Employee Communications

Biznology

New communication technologies that focus on content distribution versus more traditional content creation on the part of employee communicators will drive new definitions for our roles. Equally important, once the solution is chosen, is that its implementation should come with a thorough change management plan.

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A Structure for Your Content Pipeline

Content Standard

Trying to insert your brand into every one of those conversations right off the bat is unlikely to succeed. What your creatives’ current bandwidth is for scaling to higher production. The same idea can be applied to content marketing. How supported your creatives are while working on your content. Cadence and Momentum.