TrustRadius: The Reach of Research Campaigns
Content4Demand
DECEMBER 6, 2022
How and when do you plan your derivative content? Allyson Havener, VP of Marketing, TrustRadius: We do our marketing planning in six-months-or-so sprints, if you will. Then I think about distribution channels. Also, bandwidth. There was a bandwidth issue there. When do you start doing content ideation?
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