Bandwidth Direct Marketing Lead Gen Lead Nurturing 
The Point
SEPTEMBER 20, 2016
TA) There are so many different varieties of lead generation providers on the market. What separates the true lead gen agencies from the glorified list wholesalers? (HS) TA) How important is lead nurturing, when you outsource some of your pipeline-building efforts? HS) Lead nurturing is absolutely critical.
Online Marketing Institute
JULY 31, 2009
IF they have sales reps twiddling their thumbs, they start screaming for "more leads" and don't care how you get them. Many product and headquarters-based marketers come up through the marcom, PR, or product management ranks. Lead farming? Direct marketing lists? Prospect lists?
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