email-campaign plan 
The Mx Group
APRIL 10, 2018
You’ve poured blood, sweat and tears into creating a killer email campaign. Your message is fine-tuned, your offer carefully crafted, and you’ve planned your A / B test for the subject lines. But all that hard work won’t pay off if your email never makes it to your intended target. And unfortunately, the stats are rough.
Martech
JUNE 5, 2023
Timetables: Balancing deadlines and delays Marketing departments frequently operate under strict deadlines, driven by the urgency of campaigns and promotions. To bridge this gap, marketing and IT need to establish clear schedules – as early in the process as possible – with a clear statement of deliverables and drop-dead dates.
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Adobe Experience Cloud Blog
SEPTEMBER 28, 2017
It’s not realistic to expect marketing teams to “feed” customized, personalized campaigns to multiple strategic accounts without increasing headcount or sacrificing attention for higher-value work. To make ABM work , marketers need to plan, execute, evaluate, breathe, and repeat. Something has to give. Moving Forward.
Litmus
MAY 10, 2021
If you want to propel your email program to the next level, email automation is an excellent place to start. Statistics show that automated emails have a 70.5% higher open rate than regular emails. What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Consider features you want.
BOP Design
DECEMBER 10, 2019
This goal is SMART because it’s specific and measurable (10 leads), is something you can work towards with your campaigns, is relevant to your efforts, and is time-oriented (monthly). We’ve seen great B2B marketing plans fail because the marketing team or company just didn’t have the resources to fulfill that plan. Direct Mail?
KoMarketing Associates
APRIL 14, 2016
If you own a startup and decide to put content marketing on the back burner until your product is perfect (or you have more time, or a larger staff, have an uber tight plan in place, or…), you may miss the benefits of early investment. Or assignments can be more advanced, like a series of themed posts, an eBook, or email campaign sequence.
Convince & Convert
MARCH 5, 2013
If your agency offers digital marketing services like SEO, social media, email marketing, PPC, chances are you’re in high demand. The answer is probably that you (like many other agencies) are doing a lot of one-off projects – website redesigns, ad hoc social campaigns, or sporadic email sends. Market yourself!
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