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How MIG Helped Contract Logix Supercharge Its Content Marketing Strategy

Marketing Insider Group

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs.

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Always On: 4 ways I maximize my bandwidth every day with Sprout Social’s Olivia Jepson

Sprout Social

Learning to maximize my bandwidth is an ongoing journey, but it’s been one of the most important ways I’ve found more time and space to grow. Publishing a high volume of quality content is crucial to meeting our goals for social impressions and engagements. See how it goes and iterate on your approach for the following week.

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How to Make Your Team Believe in Content Marketing

Marketing Insider Group

If you’re new here, content marketing is a business opportunity to reach and convert new customers. It drives measurable results through powerful story-telling that’ll hit home with your customers. Key Takeaways: Content marketing is more than publishing articles. . You don’t buy into cold selling, so why would your customers?

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Fostering Innovation: Why You Need It and How to Get More of It

Webbiquity

As a small business owner, embracing innovation and ensuring that your company is geared towards supporting creativity and pushing the boundaries is vital to help you stay relevant and ensure you continue to offer value to customers. Affiliate sales support independent publishing.

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And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

Most Consistent: Oberer Homes Oberer Homes, one of Ohio’s best real-estate companies and semi-custom home builders, takes the cake when it comes to consistency. There was just one problem: they didn’t have the bandwidth to create new content consistently. That’s where Marketing Insider Group comes in.

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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

Content that builds connections with customers is important. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Before you start publishing content, make sure it’s a right fit for your audience. Email: Open rate, click-through rate.

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How Content Marketing Directly Improves Sales

Marketing Insider Group

You’ll put all this together into a content calendar and commit to a cadence of publishing. If that sounds like something unattainable because you don’t have the bandwidth, there’s a solution for that. Lots of spam and unqualified leads enter your CRM (customer relationship management) platform. There’s no absolute answer.