Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. This content still needs some editing, but it makes my job much easier.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Exo B2B

SEPTEMBER 19, 2017

You’ve heard a lot about B2B content marketing. Oh, and why not do an overhaul of company culture while you’re at it, turning internal experts into regular content contributors. It’s likely where you are at today, and it certainly doesn’ t make B2B content marketing any easier. Your emails?

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Bandwidth Budget Programs B2B Marketing Content Marketing 45

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. You can’t count on GenAI to plan and create your industrial marketing roadmap from start to finish. Let’s Talk.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

BOP Design

MARCH 22, 2021

With distributed workforces becoming more of the norm, it’s essential to create content that can be accessed remotely. In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience.

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Activities B2B Thought Leadership B2B Marketing Content Marketing 166

ClearVoice

AUGUST 16, 2023

In this article, we’ll explore its importance in your content strategy and discuss how partnering with a content marketing agency can help your business achieve personalization at scale. The Power of Personalization in Content Marketing Personalized content goes beyond addressing a customer by their first and last name.

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Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. Let’s begin by providing a definition of the term inbound content marketing. .

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Paid Content Top of Funnel Content Marketing Planning 134

Content4Demand

NOVEMBER 10, 2021

You’ve probably heard stories about content agency relationships that didn’t go as planned. But there are many more stories about organizations who thrive as a result of expanding their bandwidth, tapping new expertise and focusing on big-picture strategy. Here are five ways to ensure your own success with a content marketing agency.

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Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 107

KoMarketing Associates

MARCH 21, 2017

Whether I’m at a family party, out to dinner with friends, or in a situation where I’m getting to know new people, I find myself often times answering the question: What does a content marketer do? Let’s take a closer look at each one of these core components of content marketing: 1. Researching. Interviewing.

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Content Marketing Planning Marketing Analytics Tools Work Management 120

Tiecas

FEBRUARY 21, 2024

Industrial Content Marketing: Address Your Buyer’s Problems, Generate More High-Quality Leads Before jumping into content creation, a carefully planned and well-thought-out content marketing strategy is imperative. Industrial content marketing is your platform to showcase your expertise.

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Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Contently

MARCH 31, 2017

Personalization technology typically applies to optimizing the customer journey on a website or in campaigns; content—as the “ atomic unit ” of marketing”—undergirds all of it. So how are content marketers adapting to the personalization push? Data-driven creation.

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Marketing Insider Group

APRIL 10, 2024

Instead of “establish better brand authority” say “create 10 high-quality, SEO-driven blog content marketing pieces per month to increase brand authority.” If you’re a small marketing team, bandwidth may be the biggest issue. Be as specific, measurable, attainable, relevant, and time-based as possible.

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Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

nDash

JULY 12, 2022

What does this mean for challenging your content marketing team to be consistent? When it comes to content marketing, consistency is what builds trust between a brand and its audience. So, the key to creating content that outpaces your competition might just be showing up. Planning is just one step in the process.

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Content Marketing Work Management Planning Marketing Management 52

Bluetext

JANUARY 8, 2024

AI is everywhere , and that goes doubly so for the marketing world, with digital content marketing being the area with the most pronounced impact. So, get your reply prompts ready as we discuss how AI transformed the content marketing landscape in 2023. Can AI Tools Keep Pace With the Trade?

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Marketing AI Advertising Agencies Paid Search Agency Content Marketing 26

KoMarketing Associates

MARCH 9, 2015

For some companies, “outsourcing” a content marketing program carries a negative connotation. It brings up anxiety and visions of rogue freelancers writing content you can never use or blog posts that don’t fit your brand’s voice or style at all. You Can’t do it Regularly. You Can’t do it Regularly.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Budget Programs B2B Marketing 120

DivvyHQ

JUNE 24, 2019

If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. It could bring visibility into your content schedule and show your teammates how much you have on your plate. A desire to organize and streamline your content marketing processes.

Enterprise Management 95

Enterprise Management Work Management Marketing Management SMB 95

KoMarketing Associates

APRIL 14, 2016

Starting a content marketing program from scratch is right up there on the list. It’s common for these fledgling companies to skip or minimize proven growth marketing activities in favor of first “perfecting” the product. Data shows content marketing is a long game requiring consistent, strategic investment.

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Contently

MAY 6, 2022

Building a successful content marketing program often requires hiring communicative, efficient freelance writers. However, to keep with your organization’s high-level strategy, a freelancer should be able to understand a brand’s audience and orient content toward the needs of that group easily.

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Bandwidth Sample Work Management Guidelines 123

DivvyHQ

JULY 10, 2019

Content is the fuel powering today’s modern marketing engine. By executing a solid content marketing strategy, you can build trust and engagement with your audiences, and attract leads and traffic to your website. Here are five features every content marketing management software should have.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Software 84

Marketing Insider Group

JULY 7, 2015

According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. Not surprisingly, those marketers who have a documented strategy also report being more effective in their content marketing efforts.

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Marketing & Strategy Marketing Strategy Planning Content Marketing 100

Webbiquity

AUGUST 12, 2020

It should handle your podcasts in terms of bandwidth, storage, and uptime. What are the Promotions and Marketing Features Available? Adam Hendricks is the chief content marketer at Performance Funnels. With over 10 years of marketing experience, Adam helps businesses grow their online presence.

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Content Standard

SEPTEMBER 27, 2021

Whatever your approach, we’ve found that blending teams by combining in-house content managers with freelance creatives (think designers, writers, videographers, etc.) is the best way to maintain a centralized strategy while ensuring access to the flexible bandwidth you need to fuel creation at scale.

Lead Ranking 125

Lead Ranking Planning Enterprise Management Marketing Plans 125

Martech

MARCH 27, 2024

Assess your team’s bandwidth, technology infrastructure and budget to determine if you can commit to the demands of an ABM strategy. Leveraging the benefits and challenges discussed, use strategic evaluation to determine whether ABM aligns with your digital marketing objectives – then reconsider the question, “Is ABM right for you?”

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Marketing Insider Group

NOVEMBER 15, 2017

Looking at how hard and fast social media has taken the world’s bandwidth and free time by storm, the digital world has clearly experienced a massive transformation over the past decade. In the wake of this digital tsunami, marketers have been left with a few priceless gems. One of the most notable: the phenomena of […].

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User-Generated Content Examples Bandwidth Generation 203

KoMarketing Associates

MAY 5, 2015

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. Content Marketing Institute defines content marketing as “non-interruption” marketing.

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Education Tactics B2B Marketing Practices 120

Televerde

DECEMBER 3, 2019

When it comes to content marketing, an array of organizations in a myriad of verticals seamlessly leverage optimized outcomes to drive sustainable marketplace paradigms for utilizing streamlined digital transformation. Most of the time in content marketing, this word is extra – it adds no meaning. What did I just say?

Work Management 52

Work Management Content Marketing Marketing Management Bandwidth 52

Conductor

NOVEMBER 4, 2021

The holiday season represents an enormous opportunity for marketing teams as consumers flock to Google to search for the latest, greatest, and trendiest must-have gifts. But, as all SEO and Content Marketers know, there is nothing more terrifying than not showing up on the SERP. On-Demand Support to Expand Your Bandwidth.

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Traffic Features Marketing Websites Bandwidth 115

DivvyHQ

APRIL 18, 2019

For the past several years, Content Marketing Institute & MarketingProfs have been providing our industry with amazing research reports to help us benchmark and gain insights into the crazy world of content marketing. BTW – This is Where a Content Marketing Platform Gives You a Competitive Advantage.

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Top of Funnel Marketing Strategy Marketing & Strategy Planning 71

DivvyHQ

DECEMBER 8, 2020

Content marketing can be a laborious endeavor, so it's not surprising that many companies look to outsourcing this effort. If you're considering it for 2021, familiarize yourself with the pros and cons and determine if it’s a smart move for your content team.

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Content Marketing Planning Content Paid Search Agency 73

Content Marketing Institute

DECEMBER 30, 2019

If you thought 2019 was a struggle, you’ll need all the extra bandwidth you can muster for 2020. Continue reading → The post Marketers: Reclaim Your Time With These Productivity Tips, Tools, and Templates appeared first on Content Marketing Institute.

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Template Bandwidth Tips Product 86

The Point

AUGUST 21, 2018

Consider these two subject lines: Suffering from low bandwidth? Maybe that reader has low bandwidth and just doesn’t know it. Maybe he or she has low bandwidth but is perfectly happy with the status quo. It’s time to look at 5G Wireless. Now: a simple way to increase wireless speeds up to 10X.

Demand Generation Agencies 113

Demand Generation Agencies Demand Generation Demand Generation 113

Atomic Reach

FEBRUARY 15, 2019

As a consumer, do you remember the last time you experienced a personalized content marketing experience? Whether an email newsletter used your first name, or an intuitive website recommended blog content based on your viewing history, the personalization likely made you feel more engaged with the brand.

Enterprise Management 69

Enterprise Management B2B Marketing Work Management Personalization 69

Scoop.it

MARCH 7, 2024

While in this article we’ll focus on how to make content more accessible to users with a disability, web accessibility also caters to other situational contexts: Users with smaller screens like mobile phones and smartwatches. People interacting with content in bright sunlight or at night. Older people with less tech expertise.

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Top of Funnel Content Guidelines Bandwidth 89

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

ClearVoice

JULY 3, 2023

In today’s world, ongoing content creation is key to attracting and retaining customers. Content ideation provides a framework to help you generate and evaluate new content marketing ideas. Understanding Content Ideation So what exactly is content ideation , and why is it so important?

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Creativity Bandwidth Content Keywords 52

SmartBug Media

AUGUST 2, 2023

With less budget or less headcount, marketers across all industries are looking for ways to increase blogging production or to find extra bandwidth somewhere in the myriad of tasks and strategic initiatives on their plates. Who is writing your content? Remember that good content marketing is delivering helpful content.

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Bandwidth Marketing AI Paid Search Agency Marketing Budget Creation 52

ClearVoice

DECEMBER 18, 2023

One high-end luxury audio manufacturer used this in its brief to describe exactly who they’re marketing to: I want to hear music as the artist intended, and I search for equipment that offers the absolute best listening and quality construction. Take the Guesswork Out of Creating Content Briefs We’re here for you.

Content 88

Content Work Management Bandwidth Marketing Management 88

BOP Design

APRIL 14, 2021

In this blog, we share topics that should be discussed with your marketing team before creating a social media account. When deciding to create a social media account, it is important to identify if your team has the bandwidth and resources to regularly monitor the account and create content. Make Time for Social Media.

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