The Power of Short B2B Videos for Marketing: Leveraging the TikTok Effect
FunnelEnvy
DECEMBER 11, 2023
During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. LinkedIn’s process for uploading videos is not seamless, and they gatekeep who can go live on the platform. LinkedIn videos get 3x more engagement than text posts.
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