Hubspot

AUGUST 11, 2020

If you're like almost half of marketers , your answer probably includes ad placement and targeting. If I were in the market for a social media scheduler and browsed websites like Loomly and Sprout Social before turning to Google, the search engine's behavioral targeting features would show me ads for the sites I visited first.

Work Management 101

Work Management Marketing Management Budget Programs Sales Qualified Leads 101

Vidyard

MARCH 5, 2021

Video Marketing 1.2 Are you looking to help marketing with video management and data collection? Here are some examples of common use cases for an online video platform: Video Marketing. It can also integrate video into your email, content, and digital marketing strategies. Contents 1. Video for Sales 1.3

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Televerde

AUGUST 28, 2018

You may have had success with the execution of a previous sales/marketing plan, but jumping into an account-based marketing (ABM) approach without the right talent could lead to a total flop. The initial six-month pilot quickly transformed to 37 full-time SDRs supporting Enterprise (ENT) and Small-Medium Business (SMB) markets.

InsideView 40

InsideView Paid Search Agency Account Based Marketing SQO 40

Metadata

JULY 21, 2022

Account-based marketing may (or may not) be what your company needs — here’s why. If you’re a B2B marketer, you’ve probably heard of account-based marketing. But as more marketers try to use this as some sort of silver bullet, one thing quickly becomes clear: Not everyone needs to do account-based marketing.

Account Based Marketing 72

Account Based Marketing Ideal Customer Profiles Work Management Top of Funnel 72

Vidyard

MARCH 5, 2021

Video Marketing 1.2 Are you looking to help marketing with video management and data collection? Learn More Here are some examples of common use cases for an online video platform: Video Marketing An online video platform can be used to host videos and measure their impact. Contents 1. Use Cases of an Online Video Platform 1.1

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Lead Forensics

APRIL 8, 2024

With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. This is where data becomes your secret weapon.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

ViewPoint

APRIL 18, 2012

His focus in the Marketing Effectiveness and Strategy practice helps his clients achieve extraordinary results. Video Marketing - A Surprising Trend. He adds that this is part of a larger, content-driven marketing trend that includes rich media. The Marketing Automation Learning Curve. The Impact of Mobile.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Marketing Insider Group

JANUARY 31, 2022

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. It is different from content marketing, which is the execution of your strategy. Content strategy vs. content marketing. Stage of the buyer journey. Let’s get started!

Top of Funnel 288

Top of Funnel Examples Marketing & Strategy Paid Search Agency 288

Lead Forensics

APRIL 8, 2024

With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. This is where data becomes your secret weapon.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Contently

DECEMBER 14, 2022

While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Are the demand generation marketers working hand in hand with content? After all, your brand narrative is an integral part of storytelling in content marketing. The end goal?

Top of Funnel 110

Top of Funnel Ideal Customer Profiles Marketing & Strategy Digital Marketing Funnels 110

Sprout Social

SEPTEMBER 13, 2021

Use social data for more than marketing. It’s common that business owners operate every department—marketing, sales, product, customer service and more. According to the Sprout Social Index™, 45% of SMB marketers say data from social is viewed as strictly a marketing team resource in their organization.

Small Business Marketing 136

Small Business Marketing Social Media SMB Media 136

B2B Digital Marketer

MARCH 25, 2021

MarketMuse is the industry-leading technology and methodology for content planning and evaluation via semantic relevance. 01:39 – What questions B2B digital marketers should be asking themselves today. 37:15 – What is B2B Digital Marketing? More episodes on content marketing: [link]. in language.

Process 59

Process Marketing Budget Marketing AI Effectiveness 59

Hubspot

APRIL 27, 2020

Here's a fun little challenge for you: name three marketing strategies you'd recommend to someone who's getting their start in the field. This is what I'd suggest — social media marketing, email newsletters, and content offers. As marketers, we can pretty much list useful, tried-and-true marketing tactics like clockwork.

Tactics 101

Tactics Webinar Metrics Online Marketing Planning 101

Outgrow

JANUARY 25, 2023

Welcome to the Marketer Of The Month blog! We recently interviewed Mike Lieberman for our monthly podcast – ‘ Marketer of the Month ’! Starting out in marketing – what worked and what didn’t 2. Technology’s impact on marketing – how things have changed in the last 20 years 3.

Interactive Marketing 52

Interactive Marketing Paid Search Agency Advertising Agencies Planning 52

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

DECEMBER 5, 2016

With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Stats for 2017. Campaign Monitor.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Vidyard

JULY 9, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. It takes a serious and well-considered startup marketing strategy.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. It takes a serious and well-considered startup marketing strategy.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65