Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

Paid Content 139

Paid Content Advertising Agencies Paid Search Agency SMB 139

Sprout Social

JUNE 28, 2023

And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. Marketing automation tools also assist with lead scoring, generation and nurturing, as well as measuring the ROI of campaigns. And that bandwidth is only getting thinner.

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Enterprise Management Automation 110

The Point

APRIL 16, 2019

Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape requires getting a lot of things right. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Vision Edge Marketing

JULY 26, 2018

MarTech still accounts for as much as 20% or more of the Marketing budget. Ignoring the necessary upfront work on processes, metrics, and change management will lead to MarTech failure and, ultimately, to low ROI. Often, it’s a lack of change management that robs you of ROI. The Success Behind the MarTech of the Best in Class.

Work Management 184

Work Management Marketing Management Practices Marketing Budget 184

Sprout Social

FEBRUARY 7, 2023

In the face of limited resources, changing algorithms and congested feeds, an advocacy program is a company’s greatest asset to amplify content, increase ROI and recruit top talent. First, advocacy enables you to scale and amplify your best performing content so you can generate qualified leads without straining your ad budget.

Stats 94

Stats Buy Budget Programs Sales Qualified Leads 94

ClearVoice

AUGUST 16, 2023

But often, internal teams lack the personnel, bandwidth, and/or expertise to harness such information. Considerations of Budget and ROI Determine your budgetary constraints and find an agency that offers services within your financial capacity. But, remember to prioritize value first and foremost rather than cost alone.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Webbiquity

APRIL 10, 2018

They need solutions but have limited bandwidth and attention. Meanwhile, the top three challenges for marketers are generating website traffic and leads (63%), proving the ROI of marketing activities (40%), and securing enough budget (28%). But how can B2B marketers most effectively achieve those results? And measure them?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

6sense

NOVEMBER 9, 2015

If you’ve done an effective job of tracking ROI for your marketing initiatives, you probably have a good idea of how to allocate your budget. What about best practices you didn’t have bandwidth for in 2015? Budgets and Spending. How much budget do you allocate for content marketing? Source: AdAge ).

Planning 48

Planning Allocation Budget Programs Marketing Budget Creation 48

Heinz Marketing

JUNE 15, 2023

But the more is more approach doesn’t work when other resources, like budget, dry up. Instead of spending marketing budget to reach anyone who might be interested in your product or service (TAM), you narrow your scope to hit just those organizations and the right people within them. And it isn’t alone.

Ideal Customer Profiles 97

Ideal Customer Profiles Efficiency Allocation Top of Funnel 97

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. This maximizes your return on investment (ROI) while saving your marketing team the cumbersome task of monitoring and adjusting ad copy manually.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Sprout Social

JANUARY 4, 2021

Goals hold you accountable, guide budgeting and inform more data-driven decisions. Realistic: With your current resources of time, bandwidth and budget, is your goal realistic? How will you measure ROI? Budget: Will you need additional investments/resources? Time-sensitive: Every goal needs a time frame.

Social Media 126

Social Media Social Marketing Campaigns Planning 126

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? This helps us confidently allocate budgets to different creative assets.” Proving the ROI of influencer partnerships; we’ve already highlighted the key benefits of Tagging on social media. How does one topic perform on social compared to another? Providing cross-org knowledge.

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

SmartBug Media

AUGUST 21, 2023

Cost Most promotions for your brand will cost you in some way, whether it’s bandwidth or budget. Money : You’ll likely need to purchase a third-party program, and paid marketing and budgeting for continued discounts often come with an up-front cost.

Loyalty 52

Loyalty Budget Programs Lead Ranking Merchandising 52

Sprout Social

MARCH 20, 2023

Short-form video helps you reach more people organically Today, the digital space is pay-to-play, while the economy is forcing teams to tighten budgets. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust.

Buy 118

Buy Video Marketing Template Bandwidth 118

Martech

OCTOBER 26, 2022

Dig deeper: Data-first marketing: A strategy to stop wasting 30% of your budget. Digging deep into your ROI , implementing a new tool , and capturing detailed data analysis all require time and money. Goldfine suggests considering the opportunity cost — if you’re a small team, you might not have the bandwidth for this, and that’s okay.

Marketing Qualified Leads 97

Marketing Qualified Leads MQL Top of Funnel Advertising Benchmark 97

Webbiquity

OCTOBER 29, 2019

Many marketers start with a purchased list to get initial subscribers, but if you’ve built your list around loyal customers and organic website traffic, you’ll see better results (higher ROI). Unlike traditional HTML, HTML5 videos are lighter and run smoothly on low bandwidth. Better metrics. HTML5 Video. Final thoughts.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

PureB2B

JULY 6, 2022

Most marketing campaigns are dependent on the ability to contact a large group of prospects at scale, meaning the bandwidth for manual outreach is very small. So much so that 51% of B2B marketers are using it and 63% of them say they’re going increase their budget for that type of software.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

Hubspot

AUGUST 11, 2020

If you're seeing excellent ROI from brand awareness ads, but want to drive more conversions from content offer ads, behavioral targeting can help. Running pay-per-click ads isn't the most budget-friendly solution. Behavioral targeting pros. Nurture leads through the buyer's journey. Behavioral targeting can get costly.

Work Management 101

Work Management Marketing Management Budget Programs Sales Qualified Leads 101

Adobe Experience Cloud Blog

APRIL 19, 2019

If you only have the bandwidth to create one video, prioritize based on your brand’s goals. Prioritize Facebook in your budget, keeping your event’s size as the key decision maker when allocating funds. By figuring everything out beforehand, your campaign’s resources will stretch further and your ROI will be more concrete.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Valasys

JANUARY 23, 2024

Campaign performance: AI will forecast campaign outcomes, optimizing budgets and maximizing ROI. Leverage AI’s efficiency to free up your creative bandwidth, allowing you to inject your brand’s personality and spark genuine emotional resonance.

Ad Building 40

Ad Building Ethics Landing Pages Loyalty 40

Sharpspring

DECEMBER 1, 2021

It’s a horrible catch-22, to get sales you need to market, but to market you need to have less sales to give more bandwidth. Lack of Marketing Budget. Budget constraints are a problem in all areas for a small business. But the biggest mistake owners make is not earmarking some budget strictly for marketing.

Small Business Marketing 89

Small Business Marketing Planning Business Marketing Automation Services 89

PureB2B

AUGUST 10, 2021

Looking to increase your sales and marketing ROI? Now more than ever, teams are running with limited bandwidth and limited budget and need to do what they can to maximize resources to drive better campaigns and Account-Based Engagement (ABE). These days it’s all about turning your critical data into actionable intelligence.

Ideal Customer Profiles 62

Ideal Customer Profiles Multi-Channel Validation Bandwidth 62

Sprout Social

APRIL 25, 2024

It can also put a spotlight on opportunities left on the table due to lack of bandwidth. While incorporating video into your social strategy is certainly worth the investment, you should think about how to extend the life of your videos to maximize ROI. Use these to jumpstart your creative process and avoid starting from scratch.

52

52

Computer Market Research

JUNE 11, 2019

As with any marketer’s dilemma, the struggle is with ROI. When 50% of funds are recirculated back to the vendor, ROI can be a tough metric to prove. Manpower to monitor ROI and administrate. Most resellers have 15-25 employees thus lack the administrative bandwidth than their larger counterparts. Small biz, small budget.

Work Management 60

Work Management Marketing Management Allocation Advertising Agencies 60

Conversica

OCTOBER 30, 2019

According to a recent webinar jointly hosted by SummitSync co-founder and president Al Torres and Conversica Director of Global Partnerships Amelia Farber, an average of 21 percent of organizations total B2B Marketing budget is allocated to events. Great Visibility Into Event ROI. Pre-Booking More Meetings with AI Assistants.

Trade Show 45

Trade Show Marketing AI Enterprise Management Marketing Budget 45

Hubspot

JUNE 3, 2020

Since we all have limited bandwidth, it’s a good idea to narrow down the key metrics that really give you meaningful insight into what’s working -- and what isn’t -- in your paid search campaigns. By doing this, you can prioritize your ad budget by location. In other words, it's an ROI killer. Wasted Spend.

PPC 99

PPC Campaigns Paid Search Agency Adwords 99

Zoominfo

AUGUST 18, 2021

Our research shows that enterprise buyers (>$100K deal size) with bigger budgets are also the most cost-sensitive. Learn their price points; if you have the bandwidth to do so, get your reps to use their products and familiarize themselves with the pros and cons. They tend to bring up pricing two or three times in a cold call.

Rules 130

Rules Sales Qualified Leads Lead Scoring Lead Ranking 130

Litmus

MAY 4, 2020

Marketers, VPs, and CMOs can all benefit from knowing what works in an email program and leverage these insights to improve campaigns across all channels and help make smart budget decisions. Tacking budgeting and technology investments to allocate dollars and bandwidth to the right areas. Ready to get started?

Allocation 60

Allocation Marketing Proposals Copywriting Bandwidth 60

Litmus

MAY 5, 2020

Marketers, VPs, and CMOs can all benefit from knowing what works in an email program and leverage these insights to improve campaigns across all channels and help make smart budget decisions. Tacking budgeting and technology investments to allocate dollars and bandwidth to the right areas. Ready to get started?

Allocation 60

Allocation Budget Programs Marketing Proposals Copywriting 60

GrowPowerful

APRIL 20, 2023

A Better Value-based Solution for Startups Hiring a full-time CMO can be an expensive proposition, especially for startups operating on a tight budget. This approach can significantly increase the impact of your investment, allowing the marketing budget to more effectively utilized for greater ROI.

Paid Search Agency 52

Paid Search Agency Efficiency Work Management Companies 52

The ABM Agency

SEPTEMBER 7, 2020

And depending on your team’s bandwidth, capabilities, and native tools, this often means bringing in an ABM platform or solution to execute B2B campaigns. ABM is meant for longer sales cycles, up to 2 years, so it’s better to learn from campaigns of the past versus learning (and possibly wasting your budget) as you go.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ABM Marketing Automation Services 52

BenchmarkONE

MAY 4, 2021

It can boost ROI. In 2019, marketers who prioritized blogging saw a 13X higher ROI than those who didn’t. Ultimately it’s up to you to decide what you have the bandwidth for and what makes the most sense for your audience and your objectives. Well, when you create blog content, you’re essentially fueling your email marketing.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Hubspot

JULY 6, 2020

So, if you have the bandwidth and budget, it can make more sense for some tasks to be kept in-house, or to use a combination of the two. Time constraints, limited budgets, and even complacency can make it all too easy for even the best marketers to fall back on familiar tactics. The Advantages of Outsourcing Marketing.

Work Management 99

Work Management Marketing Management Paid Search Agency Advertising Agencies 99

Hinge Marketing

MAY 23, 2019

Let’s face it, marketing resources—whether part of a large or small team—only have a certain amount of bandwidth each month to build or strengthen their brands, generate leads or demand, enhance their customer experiences, or to reach all of these goals. The Alterra Group reports that ABM shows a higher ROI than other marketing activities.

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

Digilant

JANUARY 14, 2021

However, you also know that you don’t have the internal bandwidth to run and optimize programmatic campaigns across the multitude of channels available: display, video, native, digital audio, CTV & OTT, mobile, DOOH. That’s great! This means that it is time to find a programmatic marketing partner. . This is no easy task to accomplish.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Companies Planning 59

Hubspot

SEPTEMBER 27, 2023

Leverage the reporting and analytics capabilities of the software to gain insights into your subscription business and the ROI it’s generating. Customers can choose the tier that best suits their needs and budget. Use analytics features to report on KPIs.

Work Management 57

Work Management Budget Programs Churn Rate Allocation 57

Content Standard

JUNE 27, 2018

We see more budget and manpower devoted to advertising tactics every day, despite growing expense and slower audience reach. Even given the slightly dire outlook for digital advertising, it’s no wonder that in a rapidly changing marketing ecosystem, CMOs are looking to expand their advertising budgets in the coming year.

Paid Search Agency 62

Paid Search Agency Positioning Lead Scoring Lead Ranking 62