Remove budget-program
article thumbnail

Maximizing impact: Marketing resource allocation in lean times

Martech

Avoid death by a thousand budget cuts. Start looking for entire programs, efforts or activities that could be eliminated. Create an exchange program where people can express their interest in new types of projects. Eventually, you have to do less and it’s your job as a leader to figure out what goes. Skills development.

article thumbnail

How advertisers can leverage AI and automation at scale by Fluency

Martech

Combining AI with automation for maximized benefits Advertising automation has become an indispensable capability, enabling both agencies and enterprise-level organizations to overcome traditional growth challenges associated with large ad programs including execution complexity, eroding margins, and time constraints.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too. But first, the experts at ZoomInfo put together the following questions to get you thinking about the strategy behind your spending: What is the ultimate goal of your email marketing program?

article thumbnail

How to Make Your Team Believe in Content Marketing

Marketing Insider Group

The top placements are usually bought out with enormous amounts of paid search budgets. You’ll need to consider a publishing cadence that works for your team’s bandwidth. That’s where a content marketing program could come in handy. How nice of you, Google, to want visitors to stay on your site and your site only.

article thumbnail

Employee advocacy stats to secure C-level buy-in

Sprout Social

When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone of your pitch. Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Take IT software company Ivanti. We had similar results at Sprout.

Stats 92
article thumbnail

5 Most Common Fails in B2B Search Campaigns

The Point

Over time, the keyword list can be refined to maximize budget share and impression share based on the search queries that are driving the most conversions. Failure to do this often results in wasted ad budget and spending valuable ad dollars on terms that generate expensive clicks but don’t convert at the same high rate.

article thumbnail

Retention Marketing: How to Create a Loyalty Program

SmartBug Media

Sephora’s Beauty Insider program offers free merchandise. Ulta’s Ultamate Rewards program provides exclusive discounts and gifts. North Face’s XPLR Pass program (formerly VIPeak) lets members trade points for savings. Ideally, you want to replicate these programs’ successes using your brand’s unique take on loyalty rewards.

Loyalty 52