Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. But we also fully recognize the enduring factors that distinguish successful marketing in B2B versus B2C. Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics.

Top of Funnel 105

Top of Funnel SEO Long Tail Marketing B2B 105

Webbiquity

APRIL 13, 2022

The technical side of SEO is pretty much the same between B2B and B2C, but the audiences behave differently. Many of the keywords you target won’t look like B2C SEO keywords. B2B SEO has much in common with B2C SEO at its technical core. That makes SEO one of the top areas of investment for B2B marketing teams.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Image credit: John Schnobrich on Unsplash According to Shopify , “Revenue from online B2C transactions in the US reached $875 billion in 2022.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

SendX

MAY 21, 2021

I would like to answer that with some little stats - email is the third best way for content distribution among B2C marketers and In 2020 alone there were 4 billion email users globally and is set to grow to 4.6 What is B2C Marketing? Let’s advance further with the role of automation in b2c marketing. billion users in 2025.

Marketing Automation Services 196

Marketing Automation Services Enterprise Management Marketing Automation Work Management 196

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Along with targeted ads , B2C marketers utilize Facebook for lookalike modeling.

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

Webbiquity

MARCH 17, 2020

Automation removes laborious tasks from your workload and frees up your time to work on higher-level issues. Automation has become standard practice in B2C ecommerce. The process of winning a B2C customer can be extremely simple. Ever since factory automation became commonplace, other business functions have embraced it as well.

B2B Sales 278

B2B Sales Automation Top of Funnel B2B 278

The Lead Agency

MARCH 17, 2024

Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%. Offer Value: Give Them a Reason to Give B2B professionals aren’t like B2C consumers. Trial which resources work best and consider changing which you use based on the page the form is on. Our Top Tip: Just do it.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Martech

APRIL 12, 2024

Adobe Real-Time CDP Adobe typically targets enterprise and mid-market organizations and works with a wide variety of roles across the marketing and IT organization. BlueConic For B2C and B2B companies with significant experience across consumer goods, retail/ecommerce, media and publishing, telecommunications and financial services sectors.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Marketing AI 99

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Who are B2B customers?

B2B 136

B2B Customer Satisfaction Lead Scoring Lead Ranking 136

Marketing Insider Group

JULY 29, 2019

Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention. The post Building Brand Trust in B2B vs. B2C: What’s the Difference? While the B2B sales […].

Ad Building 251

Ad Building Brand Identity Branding B2B 251

Webbiquity

JANUARY 11, 2022

A significant portion of online UX design guidance is written with B2C companies in mind. B2B businesses need to strategically plan their content differently than B2C businesses, however. Often, there’s a great deal of emphasis placed on the customer’s emotional journey. This journey doesn’t matter nearly as much to B2B companies.

Design 269

Design Paid Search Agency Companies B2B 269

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Litmus

APRIL 17, 2024

With just a few clicks, you can transform promotional offers and product reveals into engaging brand experiences that drive subscribers to take action that are perfect for both B2B and B2C audiences. You see its power in things like social media follower counts or movie box office numbers signaling to others what’s popular.

Click Rate 72

Click Rate Display Email Campaigns Validation 72

Webbiquity

APRIL 15, 2019

Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. In general, B2B customers make up a smaller customer base and tend to need more attention, since their issues are typically more complex and their account value is much larger compared to B2C customers.

Work Management 237

Work Management Marketing Management Service Effectiveness 237

Biznology

NOVEMBER 11, 2020

Not Just for B2C. That only applies to B2C companies,” you can reply with a hardy, “ Au contraire !”. Here’s why: Upwards of 62% of Millennial workers—in any sector—will change jobs and take a pay cut to work at a company that aligns with their values. If your company is not purpose-driven now, it’s time to get to work.

Work Management 173

Work Management Marketing Management Paid Search Agency Consulting 173

The Lead Agency

DECEMBER 4, 2023

Seasonality in B2B Marketing is often overlooked, with many associating it solely with B2C enterprises. From Black Friday sales to Summer Specials, B2C businesses typically work their promotional activities around significant calendar events. Because it works. They are also more likely to be shopping. Not necessarily.

B2B Marketing 112

B2B Marketing Planning B2B Marketing Budget 112

Oktopost

APRIL 18, 2024

Don’t let your data just sit; let Patrick show you how to make it work for you. His experience working along the entire product lifecycle allows him to have a unique view of how to strategically reach company goals.

Work Management 75

Work Management Intent Data Buyer Intent Marketing Management 75

Marketing Insider Group

DECEMBER 17, 2019

And, this isn’t working anymore. Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. Many B2C companies are experts at jumping onto the latest trend or pop culture reference to get more attention to their marketing campaigns.

Tactics 276

Tactics B2B Marketing Work Management Planning 276

Martech

DECEMBER 19, 2023

If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. As evidence that the techniques in the book work, I like to refer to how Dr. Simon uses them in the book itself. Trust me, it works.” Receive email after email.

Paid Search Agency 119

Paid Search Agency Classified Ads Advertising Agencies Work Management 119

Heinz Marketing

AUGUST 7, 2021

As a new era of remote and in-office work begins, some companies are trying to bring definition to daily schedules—by making some hours off-limits for meetings. By having certain hours, or days, when everyone is “on,” the idea goes, employees have more freedom and flexibility to do solo work the rest of the time.

B2B 112

B2B B2B Sales Case Studies Webinar Metrics 112

The Lead Agency

JULY 24, 2023

The term “Marketing Mix” is synonymous with “the four Ps”: Product Price Promotion Place However, what many people don’t realise is that the business-to-consumer (B2C) marketing mix and the business-to-business (B2B) marketing mix are not one and the same. Ask yourself: How can we change our pricing model to benefit our clients?

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

Industry CMS 109

Industry CMS B2B Data Hygiene Marketing Automation Services 109

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 94

B2B Marketing Video Marketing B2B Thought Leadership B2B 94

Oktopost

APRIL 4, 2024

Meet Sean Sean has spent the last 15 years working in marketing and product management roles in the B2B and B2C space. He began his career in Japan and has worked in Telecoms, Salesforce, and Experience Management software companies. He is currently the Director of Product Marketing at Sitecore.

Marketing AI 69

Marketing AI Work Management Product Marketing Management 69

Velocity Partners

FEBRUARY 14, 2024

In truth, B2C has been eyeing me my whole life. Being turned down from every B2C marketing role I applied for, I stumbled into a B2B agency without really knowing what happened, or what I was doing. But you taught me that great creative work is only as good as its results. Dear B2B, Has it been five years already? And then, BAM.

B2B 82

B2B Lock-In Conversion Rate Advertising Agencies 82

Biznology

JUNE 23, 2017

TYPE OF BUSINESS: B2C or B2B? While they may log-in from work so business interests are also on their mind, Facebook is inherently more B2C. Google is both B2C and B2B because it is based on keywords that represent a need that either a B2C or B2B target is searching.

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Biznology

MAY 17, 2021

Oh, to live in the world of B2C marketing, where you can easily draw a line directly from your marketing work to the revenue generated. Sure, it’s helpful that there’s a “buy” button at the end of the marketing process much more often in B2C sales than in B2B. I’m kidding, of course. Here are a few to consider.

Top of Funnel 104

Top of Funnel Effectiveness Content Marketing Planning 104

Biznology

AUGUST 3, 2017

Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, even though the digital is highly effective, and so should get a bigger slice of the pie. After all, if the numbers show that digital marketing is working, why not spend more on it? There are a few reasons: Inertia. Lack of analytics.

Paid Search Agency 136

Paid Search Agency Marketing Analytics Tools Companies Correlation 136

ClearVoice

OCTOBER 31, 2023

B2C SEO is not merely a tool but a dynamic strategy that can help your e-commerce business rise above the digital noise. Defining B2C SEO B2C SEO is the art of optimizing your online presence to attract, engage, and convert individual consumers. Tailored keyword research for B2C Keywords are the foundation of B2C SEO.

SEO 52

SEO Marketing Analytics Tools Work Management Top of Funnel 52

BOP Design

OCTOBER 18, 2022

This is contrasted with companies that sell directly to consumers as those are considered B2C firms. Again, working with an experienced website copywriter will ensure a smooth, structured process to keep you and your team on track. The B2B stands for a Business-to-Business company model. What should be included in a B2B website?

Design 107

Design Marketing Websites B2B Advertising Agencies 107

Sword and the Script | B2B

APRIL 16, 2024

Conducting systematic marketing provides the greatest benefits to the valuations of early B2B start-up firms but is detrimental to the valuations of early B2C start-up firms. Among the analysis were the following: “Only slightly over half the start-up firms report conducting systematic marketing.

Startups 85

Startups Peer-to-peer Studies Ideal Customer Profiles 85

The Lead Agency

MARCH 17, 2024

Combining B2B and B2C statistics, the average conversion rate from web forms is 1.7%. Offer Value: Give Them a Reason to Give B2B professionals aren’t like B2C consumers. Trial which resources work best and consider changing which you use based on the page the form is on. It’s a massive reward for little work.

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62

Navigate the Channel

MARCH 11, 2024

B2B eCommerce has followed the business path of business-to-consumer (B2C), probably because what we do in our personal lives and our learned digital preferences follow us to our professional lives. You can’t just test it, or ask a sale representative to show you how it works. How will you measure if it works? Organic search?

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Vision6

NOVEMBER 2, 2023

Finding out whether your audience is made up of business to business clients (B2B) or is more business to consumer (B2C), can give you an edge and help determine what kind of routines your audience might have. Evening on the other hand is ideal for B2C audiences. Too early and you risk being buried in a crowded inbox.

Email Marketing 52

Email Marketing Best Practices Planning Click Rate 52

Oktopost

FEBRUARY 29, 2024

Since the majority of these platforms are created for B2C social media management, they lack the capabilities needed for both B2B businesses and social selling initiatives , making it nearly impossible to quantify your efforts. Why most social media management platforms fall short When you work in revenue, making quota is your #1 priority.

ROI 62

ROI Organization Top of Funnel B2B 62

Litmus

NOVEMBER 2, 2022

This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. How it works. Our team of Litmus judges have chosen the top four emails from the Best Email Design B2B and Best Email Design B2C categories. Now, we need your vote! Learn more.

Design 81

Design Best Practices B2B Loyalty 81

Martech

DECEMBER 6, 2023

Pixel technology has already been used in B2C, said Channel99 founder Chris Golec, but primarily to distinguish human and non-human impressions and evaluate viewability. Channel99’s capabilities offer the prospect of an objective, third-party view of campaign efficiency in contrast with results reported by individual channels.

Campaigns 110

Campaigns Account Based Marketing B2B DemandBase 110