KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns. Calendar Fill-Ups.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Top Rank Marketing

JANUARY 12, 2024

MarketingProfs Marketers Concerned With Losing Ability To Measure Campaigns [Study]. The post Elevate B2B Marketing News Weekly Roundup: B2B Priorities Study, Brand Authenticity Data, & GenAI in B2B appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Search Engine Journal

FEBRUARY 8, 2022

A study of more than 800 content marketers finds what their priorities are for content creation and distribution in 2022 and beyond. . The post Content Marketing Priorities for B2B & B2C in 2022 appeared first on Search Engine Journal.

B2B Marketing 95

B2B Marketing Content Marketing B2B Content 95

ClearVoice

JANUARY 10, 2022

That’s why we scour the internet (yes, it’s exhausting — but it’s a labor of love) to bring to you the latest marketing research and studies every month of the year. Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. Click To Tweet.

Studies 124

Studies Research Emarketing SMS 124

Conversica

MAY 31, 2021

This is true of business-to-business (B2B) and business-to-customer (B2C) organizations. Let’s explore how different B2B and B2C industries use Conversational AI to scale personalized communication and drive more revenue opportunities. B2B and B2C industries plainly have their differences.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

ClearVoice

DECEMBER 15, 2021

Digital Content Marketing Studies and Research. In fact, according to the study, only about one percent of marketers plan to decrease their email marketing efforts next year. B2C Content Marketing Studies and Research: Consumer survey identifies characteristics that make a great website. We’re in this together.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Porch Group Media

MAY 23, 2022

But how well are B2C companies leveraging mover marketing strategies? A joint study by V12 and Ascend2 shines a light on it. But are B2C companies leveraging mover marketing strategies to their fullest extent? The following are the study findings in detail. Data Utilization Transforms What B2C Companies Can Achieve.

First-Mover Advantage 52

First-Mover Advantage Allocation Marketing Budget Paid Social Agency 52

Hubspot

OCTOBER 22, 2020

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing.

Marketing Automation Services 99

Marketing Automation Services Enterprise Management Work Management Marketing Management 99

ClickZ

AUGUST 6, 2020

In partnership with Bidfood UK, Brakes was able to keep both their B2C and B2B platforms successfully running in tandem – which is one of the key takeaways of the Brakes project. The post How Brakes bridged the B2B/ B2C gap to feed a nation appeared first on ClickZ. A lesson in teamwork.

B2B 117

B2B eCommerce Urgency Marketing Distribution 117

Webbiquity

MAY 30, 2023

1) B2B marketers are faring (a little) better than B2C. Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness. Here are seven findings from the report worth highlighting.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

FEBRUARY 22, 2022

Budget isn’t the most important factor (unlike the B2C world). Though there are some similarities between B2B and B2C influencer marketing, in important ways the two strategies are very different. A new report offers a wealth of guidance for doing B2B influencer marketing better. On to the lessons of the report.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Directive Agency

FEBRUARY 28, 2022

B2B SEO and B2C SEO have one major commonality: the ability to be seen and found in online search results. Is B2B SEO really that different from B2C SEO? We will also outline the most impactful B2B vs B2C marketing strategies for both businesses and consumers that are common in today’s SaaS world. . What is B2C SEO?

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

KoMarketing Associates

JUNE 14, 2017

B2B marketers are focused on many of the same social media outlets as B2C marketers, but according to new research , usage and importance varies by network. The vast majority of both B2B (89 percent) and B2C (97 percent) marketers said that they utilize Facebook, and it’s at the top of both lists.

Social Media 127

Social Media Linkedin Allocation Studies 127

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. Another interesting finding: B2C content marketers are focusing on their customers.

Research 90

Research Top of Funnel Content Marketing Budget Programs 90

LeadSquared

DECEMBER 2, 2020

B2C refers to the process of companies or businesses selling to individual consumers. B2C lead generation is all about finding new prospects interested in your product, engaging them, and then turning them into a potential buyer. B2C lead generation challenges. B2C lead generation strategies. Content marketing and SEO.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

Marketing Insider Group

MARCH 9, 2021

Guess what B2C marketers—content marketing’s for you, too. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. If you want to learn how to sell B2C products with content marketing, then you’ll want to keep reading! B2C Marketers Find Success with Content Marketing.

Product 53

Product Content Marketing Lead Ranking Planning 53

Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. Essentially, case studies are marketing collateral. Any Hubspot case study can serve as a great example to emulate.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

TrustRadius Marketing

DECEMBER 5, 2019

There are a handful of key differences between business-to-business (B2B) and business-to-consumer (B2C) selling that, in part, dictate what your next ecommerce software should include. Because of this, B2B selling relies heavily on facts, social proof, peer reviews, and case study examples. Elements of B2C Selling.

eCommerce 52

eCommerce Marketing Management Peer-to-peer B2B 52

ClearVoice

FEBRUARY 14, 2022

The groundhog saw his shadow, so you know what that means — six more weeks of digital marketing research and studies! Digital content marketing studies and research: Study: Only 1 in 5 brands know what the metaverse means for their company. Study: Only 1 in 5 brands know what the metaverse means for their company.

Studies 59

Studies Research Planning Television marketing 59

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

Case Studies 114

Case Studies Case Study Studies Practices 114

Scoop.it

NOVEMBER 27, 2018

A SproutSocial study found that, “74% of shoppers make buying decisions based on social media.” Increasing customer retention and loyalty is a game changer for B2C brands. B2B enjoys built in retention due to multi month contracts, while B2C have much shorter relationships with customers. Customer Retention.

Top of Funnel 79

Top of Funnel Content Marketing Multi-Channel Paid Search Agency 79

ClearVoice

MARCH 18, 2022

All of this must mean one thing — it’s time to check out March’s top marketing and research studies, of course. Digital content marketing studies and research: More than 80 percent of U.S. B2B content marketing studies and research: MarketingProfs releases surprising results with State of B2B Marketing Training report.

Studies 52

Studies Research Paid Search Agency Transparency 52

B2B Marketing Directions

AUGUST 11, 2019

Recently, it's become popular to downplay the differences between B2B and B2C marketing. But have all the meaningful differences between B2B and B2C marketing really disappeared? For this research, Forrester surveyed 552 B2B and B2C marketers (manager level and above) representing a wide range of industries and company sizes.

B2B Marketing 49

B2B Marketing Marketing Management Forrester B2B 49

Webbiquity

APRIL 13, 2022

The technical side of SEO is pretty much the same between B2B and B2C, but the audiences behave differently. Many of the keywords you target won’t look like B2C SEO keywords. B2B SEO has much in common with B2C SEO at its technical core. That makes SEO one of the top areas of investment for B2B marketing teams.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Buzz Marketing for Technology

NOVEMBER 21, 2012

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. The rapid increase in adoption of A/B and multivariate testing by B2C companies has fundamentally shifted the way websites are designed (and updated) forever.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Webbiquity

DECEMBER 6, 2022

Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study. According to the the study, only 55% of B2B marketers are creating blog content. To quote the study: 90% of B2B marketers believe in and see the value in Influencer Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Marketing Insider Group

AUGUST 26, 2020

Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program. You might need to do a little digging beyond the cursory treatment these case studies receive online to find the numbers for their actual ROI.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors.

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Be a helper, not a salesperson.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Martech

JANUARY 23, 2024

B2C budgets. Global B2C marketing organizations spent 18% of their marketing budget on martech last year. Martech spend is spread evenly across three main pillars, the study found. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. over the coming years.

Marketing Management 93

Marketing Management Marketing Budget Budget Programs Forrester 93

Webbiquity

JULY 18, 2023

While the entire study is worth a read, here are three key takeaways plus a few other points of interest from the State of Marketing report. Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. ” Only 29%?! ” Only 29%?! ” Strange.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Contently

NOVEMBER 4, 2016

For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. B2C marketers actually got better at documenting their strategies this past year.

Studies 60

Studies SEM Case Studies Adwords 60

The Lead Agency

APRIL 2, 2024

What Is the Difference Between B2B and B2C SEO While both B2B and B2C (business-to-consumer) SEO aim to improve website visibility and ranking in search engine results, the strategies are marked by distinct differences. B2C strategies are all about the purchase. B2C can appeal to all at once.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. This practice is just wrong.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Marketing Craftmanship

OCTOBER 14, 2014

This goal is rarely accomplished through anonymous or identified client / customer “case studies,” which are widely used, that prospective clients rarely read, and often carry the same level of credibility as references on a job applicant’s resume. Wittreich website case studies' I see…and I remember.

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

Martech

AUGUST 4, 2023

Businesses are dragging their feet to get compliant with CCPA and CPRA regulations, a study by data privacy compliance company CYTRIO found. Only 14.67% of the 600 mid-to-large companies included in the study that were non-compliant a year ago have become compliant since then. B2B/B2C breakdown.

Privacy 77

Privacy Banners Case Studies Act-On 77

BOP Design

JANUARY 29, 2018

Everything that appears to be B2C marketing is just called “marketing.” In this article, we take a close look at B2C vs. B2B marketing to understand what makes them different. B2C vs B2B Marketing: Isn’t it all the same? We’ve heard speakers at conferences say that B2C and B2B marketing is all the same.

Work Management 49

Work Management Marketing Management Marketing Agencies 2 B2B Marketing 49