Webbiquity

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. ” Read more about those findings and more in the almost four dozen superb social media stats and facts below. 10 Stats About Social Media Demographics.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Voicebot) Marketing Analytics Stats Only 1.9%

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

KoMarketing Associates

APRIL 11, 2017

Do audiences seem to be more willing to watch longer or shorter videos from B2B marketers (compared to B2C marketers)? “I I don’t think the attention span really differs in B2C vs. B2B content. As simple as it is, the stat on mobile versus desktop consumption was the most surprising to me.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?)

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Contently

JUNE 13, 2018

If your post is generating strong engagement, don’t worry so much about the superficial stats. But does your company need a Pinterest, YouTube, and Reddit page? Yes, Gen Zers watch two hours of YouTube daily. Ignoring dark social shares. Last year, we wrote about the challenges marketers face with dark social shares.

Social Media 158

Social Media Paid Search Agency Companies Media 158

Martech

APRIL 4, 2023

For example: YouTube and Netflix use content recommendations to suggest additional videos and TV shows to their users based on their viewing history. Multiple audiences Many sites have two or more distinct audiences: free users vs. paid users, or B2B vs. B2C prospects. What is content recommendation? Here’s why.

Marketing Websites 111

Marketing Websites Content Marketing AI Tagging 111

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. Video content basically dominates B2C marketing forms. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. The repurposing possibilities are endless.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

JUNE 11, 2020

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). YouTube Live allows users to broadcast live content to viewers.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Navigate the Channel

JUNE 19, 2023

and dreading the spreadsheet every month—or six—is a common issue for both B2B and B2C content planners. Think Video First—and Not Just on YouTube Avoid thinking only in terms of photos, text or links. How-to YouTube Shorts engage viewers with quick visuals and a specific result, according to Hootsuite. We can help.)

Social Media 65

Social Media Media Curation Content 65

Martech Advisor

AUGUST 30, 2019

Here are some enlightening (but not surprising) stats from HubSpot : 32% of marketers say images are the most essential form of content for their businesses. 51% of B2B marketers and 45% of B2C marketers prioritize visual assets in their content marketing strategies. 500 million people use Instagram every day.

Social Media 99

Social Media Social Marketing Media Trends 99

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Contently

APRIL 18, 2023

But when budgets tighten across B2B and B2C organizations, there’s greater pressure to prove content marketing value relative to revenue contribution. Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my! content ROI.

Lead Ranking 148

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 148

Contently

DECEMBER 12, 2018

Her B2C content manager, for instance, is the former editorial director of Conde Nast Traveler.). The big driver was a group of studies that showed brand purpose was a business imperative, particularly if you want to reach Gen Z, those pesky youngsters that grew up with iPhones for hands and YouTube for parents.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Martech Advisor

JANUARY 2, 2020

It is also obvious that B2B websites are far less interesting than those of B2C companies. For some reason, B2C marketing, messaging, and experience have always triumphed that of B2B. There are already established stats like: 74% of customers feel frustrated when website content is not personalized.

B2B Sales 83

B2B Sales Top of Funnel Marketing Websites Peer-to-peer 83

DiscoverOrg

APRIL 17, 2019

Why do those stats matter? Decisions aren’t made in a vacuum – not usually in B2C, and definitely not in B2B. Don’t forget, like, comment, subscribe to our YouTube channel ! Well, to what extent can you tap into this research phase? Start planting seeds here and there. Thanks for joining us!

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Lake One

AUGUST 13, 2020

While video marketing has been around for a while in B2C, now thanks to the many benefits of video marketing we’re seeing B2B come around to it and use it in their: Sales processes Marketing campaigns Social media platforms Lead generation efforts Email marketing Outreach pitches And More! Or the stats in this case: via GIPHY.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. B2B content creators should seriously consider creating videos and uploading them to Youtube. In God We Trust; All Others Must Bring Data W. Video is in demand.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Hubspot

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. Marketers starting out with video often wonder if they should just use YouTube to host their brand's videos. YouTube is free, and it has over 1 billion users. Why Use Wistia.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

Golden Spiral

SEPTEMBER 10, 2021

Post your videos to YouTube then embed links into your LinkedIn posts. Links to YouTube play directly in your feed and result in a 75% higher share rate. What source for my position or stat could I quote to add credibility? B2B continues to look more like B2C. Using video also increases engagement.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Webbiquity

MARCH 28, 2011

B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g. For b2b marketers still trying to quantify the potential benefits of social media marketing, here are a dozen helpful stats.

Social Media 100

Social Media Vendors Media B2B 100

Porch Group Media

MAY 28, 2019

Here are some additional stats on Facebook every marketer should know: 68% of Americans use Facebook In comparison, 35 percent of Americans use Instagram, 29 percent use Pinterest and 24 percent using Twitter. With such a massive number of users, it’s safe to say that many of your customers and prospects can be found on the platform.

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

TrustRadius Marketing

APRIL 13, 2022

You’ll see their case studies stats quoted in many SMM articles. Facebook Ads YouTube Ads LinkedIn Ads Instagram Ads Twitter Ads Recommended Minimum Budget $1 Recommended Minimum Budget$10 to $50 Required Minimum Budget $100 inactive (resets to $10 daily when active) Recommended Minimum Budget$5 No Minimum. More Resources .

Paid Content 52

Paid Content Social Media Pricing Price 52

Webbiquity

MARCH 27, 2018

As noted in a previous post here on social networking statistics , Instagram is now the third-largest social network (with 800 million users), behind only Facebook and YouTube. Here are 19 stats and facts about Twitter, LinkedIn, and Instagram, plus six key takeaways to help you create a more effective social marketing plan.

Stats 242

Stats Twitter Linkedin Planning 242

LeadSquared

MAY 20, 2015

And, they don’t do anything special either – they just record their online training sessions, and put up the snippets on YouTube to get attention of the searchers. a) Just upload your sessions on public websites, like YouTube and DailyMotion , and you would be getting free views in no time. Video tutorials are the way to go.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Webbiquity

MARCH 20, 2018

Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content. Here are a dozen stats that show the value of blogging and provide guidance for achieving real results. Seven Stats About the Benefits of Business Blogging. 3: Nine Social Media Marketing Stats You Can Use. #4:

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Contently

JULY 21, 2016

However, these individuals are the same people repeatedly asking their marketing teams to “break the internet,” and with more than 75 percent of both B2B and B2C marketers expecting to produce more content this year, it’s an understatement to say there’s a ton of content out there.

Viral Marketing 60

Viral Marketing Content Internet Marketing Barriers 60

Marketing Insider Group

SEPTEMBER 20, 2021

Facebook offers unbelievable reach for B2C marketing, but niche B2B markets can be tougher to strategize for effectively. To cater to the B2C world, the platform recently expanded its capabilities with integrated eCommerce so users can immediately purchase an advertised item the second their attention is piqued.

Buyer Personas 335

Buyer Personas Social Media Media Webinar Metrics 335

Convince & Convert

JUNE 14, 2013

Most of their business is B2B, but about 18% of it is B2C, and that’s where Greg started out. Social Media Stat of the Week: 1/3 of Home Internet Traffic is Netflix. According to the most recent data, Netflix accounts for 32.25% of nightly home internet traffic , far above its competitors and even YouTube (at 17.11%).

Skype 118

Skype Social Media Communities Case Study 118

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

KoMarketing Associates

NOVEMBER 10, 2021

These stats highlight opportunities B2B brands should pay attention to. Here are a few stats to help you decide which platforms to focus on. While TikTok has a reputation as being a more effective platform for B2C companies, there are opportunities for B2B marketers , as well. Platform Types. G2 reported that 92.4%

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Buffer

DECEMBER 10, 2018

It’s common across B2B and B2C! Brian : The stats supporting the effectiveness of video marketing go on and on. Social media, your website, YouTube , you name it. We think that video is one of the best way to solve that challenge. A warm welcome to the show – Let’s kick it off. Utilizing product tutorials.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

Marketing Insider Group

MAY 11, 2020

But the stats don’t lie. You don’t own Facebook, YouTube, or LinkedIn. Why the growth, which could actually outpace B2C ecommerce? I also love what GE is doing with GE Reports and Red Bull is everyone’s favorite example in B2C. How do you know content marketing has real ROI (return on investment)?

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. 8 Twitter Facts and Stats. of that total.

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Content Marketing Institute

DECEMBER 14, 2018

OK, the original plan for this article was to provide great examples of ledes in B2B and B2C content marketing. The American Heart Association’s blog tackles research, stats, trends, calls for donations, and survivor stories. But a funny thing happened in that search – mediocre ledes dominated. Make it compelling.

Work Management 85

Work Management Peer-to-peer Burn Rate Click Rate 85

Integrated B2B

DECEMBER 6, 2012

Content is not just about presenting facts and product stats. These assumptions are valid in general but in the tourism industry, creating emotional connections with the destination and its business potential is crucial (in B2C but also in B2B). Here I want to focus on another crucial aspect: the massive potential of video.

Video Marketing 40

Video Marketing Paid Search Agency B2B Advertising Agencies 40

Webbiquity

FEBRUARY 20, 2018

Though the small form factor of the devices is a challenge, marketers have embraced mobile marketing, particularly for local B2C businesses. Here are four core findings from 14 stats and facts about mobile use and marketing from recent research. More than half of all YouTube views are on mobile devices. WordStream ).

Mobile Marketing 237

Mobile Marketing Mobile Advertising Planning Stats 237