Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. 9 Stats That Will Make You Want to Invest in Content Marketing.

Research 90

Research Top of Funnel Content Marketing Budget Programs 90

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 12 WPO, Inbound and Content Marketing Stats. 8 SEO Stats and Facts. 3 Email Marketing Stats.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Ledger Bennett

DECEMBER 8, 2020

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, customer experience (CX) stats, data-driven marketing stats and more to keep you in the know….

Statistics 52

Statistics B2B Marketing Planning Digital Transformation 52

Vision6

APRIL 4, 2023

What is the difference between B2B and B2C email marketing? One of the primary differences between B2B and B2C emails is the target audience. On the other hand, B2C emails are usually shorter and more focused on promoting products or special offers, as businesses market directly to customers. Source: Really Good Emails 3.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

SnapApp

OCTOBER 31, 2017

But all of the readily available insights seemed to be geared towards a B2C world, so the natural next question from a team of B2B marketers (who, full disclosure, are majority Millennial) was about Millennials in a B2B world – are they having an impact? . We built the survey as a SnapApp and collected the data throughout June 2017. . .

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Contently

MAY 17, 2017

Numerous studies and statistics prove that video works. That’s a pretty impressive stat!” A recent Contently survey showed that, in the next five years, senior marketers plan to invest in video more than any other type of content. The post Survey: Marketers Want More Video. ” How about this one?

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. On top of that, 76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands. Employee Advocacy Stats for Marketing. Globalwindex ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

EveryoneSocial

JANUARY 15, 2019

Below, you’ll find the very best stats that not only apply to HR and recruiters but your company as a whole. Most companies in both B2B and B2C have put a lot of time, money, and energy into ensuring there is an employer branding strategy. Social Media Stats Related to Employer Brand. Get your case study. CareerArc ).

Statistics 90

Statistics Paid Search Agency Companies Brand Identity 90

SmartBug Media

JUNE 17, 2022

Let’s break down how inbound marketing actually works, the stats on exactly how well it works (hint: extremely well), and how you can take the first step into creating your inbound marketing strategy today. Engage: Email newsletters, case studies. Delight: Surveys, knowledge bases, loyalty programs. What Is Inbound Marketing?

Inbound Marketing 52

Inbound Marketing Paid Search Agency Marketing & Strategy Case Study 52

PureB2B

SEPTEMBER 5, 2019

SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. Panelists shared many insights around how to create research with a survey that could help amplify existing opinions or content assets. about how data changes their perceptions of what they read.

Relevance 62

Relevance Research Content Opinions 62

Porch Group Media

JANUARY 26, 2021

Survey respondents gave themselves an above-average rating in “assuring that customer experiences are compatible with their brand”, resulting in a mean score of 0.31 (-1= feel below competitors, 0= on par with competitors and +1= feel above competitors). Overall, brands feel they are not doing as well as the competition.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. Video content basically dominates B2C marketing forms. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. But B2B has been slower to adopt.

Work Management 62

Work Management Paid Content Trends B2B Marketing 62

ClearVoice

JANUARY 26, 2024

Creating a data study or white paper for $10,000 may sound extravagant when that same amount in a paid campaign could drive 20 new qualified leads immediately, but how does that white paper help convert leads into customers by validating your product or service? In B2C, this might be a funny video that gets stitched over and over.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech Advisor

JANUARY 27, 2020

But B2C brands that wish to ride the wave of e-commerce success can’t afford to be complacent. 48% of consumers surveyed said that they have left a website after receiving a poorly curated experience. E-commerce sales are growing year on year, as are the number of e-commerce businesses in each industry.

Work Management 84

Work Management Word of Mouth Marketing Management FAQ 84

chiefmartech

MARCH 14, 2018

First, thank you to the 884 professionals who participated in our 2018 Marketing Technology & Operations Salary Survey , a collaboration between myself and the team at MarTech Today. Participants in our survey were pretty evenly distributed across the entire range: 43% in firms over 1,000 employees; 57% in firms under 1,000.

Customer Surveys 61

Customer Surveys Correlation Distribution Work Management 61

Content Standard

AUGUST 26, 2016

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. ” Does this mean B2B companies are better email marketers than their B2C counterparts? ” Are you among them? billion by the end of this year.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Sana Commerce

DECEMBER 6, 2021

Based on the survey responses, we ranked these in order of importance in our B2B trust index , categorizing the “essentials,” “should haves” and “recommended.” Accuracy of stock (53%) and pricing (45%) information topped the list for the B2B buyers we surveyed. Case study: Reagecon. Detailed product information.

B2B 52

B2B Marketing Management Case Studies Paper 52

Porch Group Media

SEPTEMBER 10, 2019

The same study also found that repeat customers: Are buying nearly 30% more items per order than first-time shoppers. On the other hand, half (49%) of the B2C respondents feel their company could do better while just a bit fewer (44%) feel they are prioritizing retention appropriately. . Customer Retention Tactics.

Tactics 53

Tactics Trends Loyalty Paid Search Agency 53

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Marketing Insider Group

NOVEMBER 4, 2019

Not only is the use of ad blockers growing but also, stats point out that nearly half of customers’ clicks on mobile ads are “accidental.”. They are: 60% of the companies studied identified departmental silos as a barrier to content marketing. 45% of the companies surveyed had trouble maintaining consistency in their messaging.

Enterprise Management 158

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 158

PureB2B

SEPTEMBER 5, 2019

SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. Panelists shared many insights around how to create research with a survey that could help amplify existing opinions or content assets. about how data changes their perceptions of what they read.

Relevance 48

Relevance Research Opinions Content 48

Porch Group Media

OCTOBER 9, 2019

According to a recent survey by Adobe, respondents named the following as the biggest challenges: 4% – Developing the necessary capabilities inside the organization to design, deliver and monitor the customer experience. In addition to customer experience, the CMO Survey study also examined other areas such as social media.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

ERDM

JUNE 10, 2019

When B2B or B2C customers opt out or voice complaints, you need to add the richness and depth of human insights and feelings regarding what went wrong, why, and of critical importance, how they want it fixed, not just "how many" are unhappy or leaving. Allow for easy back and forth communication with your company."

Ideal Customer Profiles 40

Ideal Customer Profiles Opt-out Opt-in Deliverability 40

Content Marketing Institute

JULY 19, 2018

Or, maybe you need some great stats to help you build your business case for content marketing. Handpicked Related Content: B2C Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. And make sure you study the valuable lessons the GDPR panic taught about how to communicate with your audience. Click To Tweet.

Research 107

Research Planning Content Marketing Peer-to-peer 107

Hubspot

MAY 24, 2012

So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. The overwhelming majority of surveyed marketing professionals said that they are planning on keeping their investment in inbound marketing stable.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Litmus

MAY 4, 2021

For example, if a B2C company entered 2020 without a modern ecommerce strategy, it’s highly likely that it struggled or is no longer in business. Check out these stats from Gartner : 75% of organizations with frontline decision-making teams reflecting a diverse and inclusive culture will exceed their financial targets.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

ClearVoice

MARCH 3, 2023

Testimonials and case studies can help influence potential leads and customers. Also, how to use customer testimonials and case studies to increase trust in your business. A case study goes a step further. Case studies offer a more comprehensive look at how your product or service solved a problem.

Case Studies 97

Case Studies Case Study Studies Touchpoints 97

Golden Spiral

SEPTEMBER 10, 2021

Interview with Leela Srinivasan, CMO of Survey Monkey). Five Psychological Studies to Help Shape Your Buyer Personas. What source for my position or stat could I quote to add credibility? B2B continues to look more like B2C. *For more on understanding your target, we have a number of resources available.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Webbiquity

FEBRUARY 9, 2016

Email remains the most effective digital marketing tool for both B2B and B2C marketers. For B2C emails, personalized subject lines increase the open rate by 41%, and lead to higher transaction rates and revenue per email. And now on to the 45 phenomenal email and mobile marketing stats and facts. 7 Mobile Email Stats and Facts.

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

Hubspot

FEBRUARY 27, 2012

The report is based on a survey conducted in January 2012 of 972 marketing professionals. The study includes data and insights about marketers' costs, budgets, lead quality, and priorities. 14) 77% of B2C companies report that they have acquired a customer through Facebook. 10 Graphs from the 2012 State of Inbound Report.

Cost per Lead 28

Cost per Lead Inbound Marketing Allocation Stats 28

Contently

APRIL 18, 2023

But when budgets tighten across B2B and B2C organizations, there’s greater pressure to prove content marketing value relative to revenue contribution. Thought leadership content led to purchase decisions for 48 percent of decision-makers in a global study.

Lead Ranking 148

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 148

Hubspot

SEPTEMBER 12, 2013

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. In the B2C space, companies like Amazon and Netflix have trained consumers to expect a personalized browsing experience. Source: Aberdeen ) Tweet This Stat.

CMS Development 28

CMS Development Personalization Top of Funnel Planning 28

Exo B2B

OCTOBER 12, 2017

Several studies have actually focused on the subject of the average reader’s attention time on blogs and other electronic media. The stats get a little better if you filter purely for article pages, but even then one in every three visitors spend less than 15 seconds reading articles they land on.

Spending 40

Spending Lead Ranking Lead Scoring Copywriting 40

Adobe Experience Cloud Blog

APRIL 23, 2015

It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior. Almost a third of APAC respondents in the study placed acquiring appropriate skills as a top area of investment over the next 12 months, way more emphasis than placed in other parts of the world. Content marketing.

Promotion 48

Promotion Resource Management Planning B2B Thought Leadership 48

Outbrain

APRIL 9, 2019

A similar pattern was observed among B2C content marketers, where 59 percent of the most successful content marketers reported having a documented strategy, compared to 18 percent of the least successful. According to a Mailmunch survey , the top five strategies are: Influencer marketing. Email marketing. Guest blogging.

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

Webbiquity

MARCH 15, 2016

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. 9 Business Blogging Stats and Facts.

Stats 100

Stats Business Blogging Paid Search Agency Enterprise Management 100