SmartBrief - Marketing

MARCH 22, 2024

” Your first reaction might be, “Spam. The proliferation and success of fake ads (“The savings hack Amazon doesn’t want you to know about”) and clickbait headlines (“I used Garth Brooks’ secret ingredient in my chili, and now I won’t make it any other way”) aimed at B2C.

Marketing AI 91

Marketing AI Copywriting Creativity CAN-SPAM 91

Litmus

AUGUST 14, 2023

The rise of AI in content creation, dynamic content and personalization, and growth in low/no code email building, have created an increasing focus on email optimization and testing to ensure B2C and B2B brands alike can Make Every Send Count.

Email Marketing 78

Email Marketing Work Management Planning Marketing Management 78

BOP Design

JANUARY 7, 2022

Many companies have B2C, B2B, and B2G marketing channels. B2B marketing is unique because it typically involves multiple decision-makers, a longer sales cycle, and higher-priced products or services (compared to B2C). I need to continuously remind people that B2B is not an industry —it comprises many different industries.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

The Point

FEBRUARY 27, 2018

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. Click To Tweet. Protect Your Data.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

ClickDimensions

JULY 4, 2023

B2C B2B Best Practices to avoid the NHIs Secure Links Segment your Data Craft and Monitor your Content Conserve your Reputation What to do now? B2C M3AAWG’s research points to less than 10% impact by NHIs when sending to the large Mailbox Providers such as gmail.com yahoo.com, outlook.com etc. Page Contents How many?

Correlation 52

Correlation Opt-out Mobile Advertising CAN-SPAM 52

ClearVoice

JANUARY 27, 2020

Most B2C content marketers rely on email marketing for connecting with leads, prospects, and customers. Check email spam scores. One feature that has proven useful to marketers is the ability to check an email spam score prior to scheduling an email. Learn how to use #AI to your advantage in #marketing. Click To Tweet.

Marketing AI 102

Marketing AI Lead Scoring Lead Ranking CAN-SPAM 102

Martech

MAY 31, 2023

Alfonso does a great job of laying a solid foundation for both B2B and B2C marketing technology management. Granted, most of us didn’t get into martech to do evil, but our work has consequences — some of which aren’t known until too late. No Cold Calls.’ He discusses strategy, skills and systems and places each in a helpful context.

Work Management 99

Work Management Viral Marketing Marketing Management Cold Calling 99

Onalytica B2B

NOVEMBER 24, 2016

Christmas has long been a very lucrative season for the B2C space and particularly in the retail sector, hence the time dedicated and budget pumped into Christmas adverts (which might I add tend to be published as early as November). OFFER YOUR CLIENTS SOMETHING FOR FREE. EMAIL MARKETING. Email marketing is an area that divides opinions.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? A/B testing can also help you find out which of your emails are going to spam and which are not. According to DMA UK , 18% of B2B brands send emails once per month, compared to B2C brands which send at least 5 emails on a monthly basis.

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

SmartBug Media

OCTOBER 15, 2021

Use of a person’s name as the sender even from big brands (B2B and B2C) is absolutely surging. Up 450% in b2b, 275% in b2c. Higher open rate (b2b increase 38%; b2c 27%). Higher remove request (b2b 68%; b2c 52%). The fake mistake email is doing great: 29% open rate increase in b2b and 37% increase in b2c.

Email Marketing 52

Email Marketing Open Rate Clickthrough Click Rate 52

Martech

OCTOBER 16, 2023

commercial email laws and regulations (CAN-SPAM), a transactional email doesn’t require an opt-out link like a promotional email does. Although journeys are common in B2B, they also can be useful in B2C email marketing for some purchases. For example, under U.S. That level of sophistication makes it a journey.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Email Marketing Automation 131

Tomorrow People

NOVEMBER 21, 2017

And it’s not just B2C brands who are embracing real-time content marketing either. Build trust with your audience and with Google by making sure your content is good quality, spam-free and well optimised. Real-time is the next frontier in the advancing journey of a content marketing strategy.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Golden Spiral

JANUARY 31, 2019

lower open rate than B2C. Therefore, even more than B2C, it takes two things to create a stellar B2B email newsletter list: commitment and persistence. Even when you purchase a list from “reputable providers,” many of your emails will fall on deaf ears, go straight to spam boxes, and have lower open rates. And you’re B2B.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Engagio

JULY 29, 2021

It once was that you could churn out a bunch of posts spammed full of links, then send them off to content farming websites to join thousands of other posts just like it. Sometimes B2B marketers miss out on opportunities because they’re trying too hard not to be B2C marketers. Take Facebook: the archetypal B2C platform, right?

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Martech

JANUARY 31, 2022

In the past, B2B and B2C both had very detailed and granular preference centers, with the hopes of limiting the number of unsubscribes, but that over-complicated the operation.” A preference center is not an ideal place for data collection for B2B and B2C, as it really should empower the user to manage how they would like to be communicated.”

Contacts 89

Contacts Work Management Opt-out Lead Scoring 89

Leadspace

MARCH 25, 2019

Whether in B2B or B2C, in today’s digital world “personalization” is the name of the game. It’s no secret that B2B marketers have lagged those in B2C. To achieve that, B2B marketers can’t just spam their prospects’ inboxes — they need to be engaging them consistently across all channels, with personalized, engaging content.

Advertisements 63

Advertisements Advertising B2B Marketing Paid Search Agency 63

ConvertKit

JULY 28, 2020

If a mailbox provider, spam filter, or mail administrator decides to use a particular blocklist, they can deny messages that come from an IP or domain that is listed on the blocklist. IPs and domains are typically added to blocklists for hitting too many spam traps, or getting too many spam complaints.

Deliverability 56

Deliverability CAN-SPAM Opt-out Domain 56

Envy

FEBRUARY 13, 2021

B2C means Business to Consumer, because surprise surprise, they sell directly to consumers. B2C customers are consumers, and B2B customers are companies. It prevents companies from spamming folks with material they didn’t request and also provides limitations on what you can do with user data.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. Self-Promotion – The “Big Ask,” to get your lead to purchase.

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Engagio

MAY 26, 2020

It once was that you could churn out a bunch of posts spammed full of links, then send them off to content farming websites to join thousands of other posts just like it. Sometimes B2B marketers miss out on opportunities because they’re trying too hard not to be B2C marketers. Take Facebook: the archetypal B2C platform, right?

B2B Marketing 130

B2B Marketing Marketing & Strategy Marketing Strategy B2B 130

eDataSource

JULY 30, 2019

Canadian Anti-Spam Legislation - Canada's version of CAN-SPAM. CAUCE has moved beyond its original mission of advocating for anti-spam laws, to a broader stance of defending the interests all users in the areas of privacy and abuse in all its forms on the Internet. Business to Business. Business to Consumer.

Deliverability 65

Deliverability Work Management Marketing Management Allocation 65

The Point

NOVEMBER 25, 2013

Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be classified as spam constitutes a moving target. And who amongst us hasn’t received a panicked message from a boss or board member or client who found the latest campaign buried in his/her spam folder? I really do.

Deliverability 100

Deliverability CAN-SPAM Lead Scoring Lead Ranking 100

Oktopost

MARCH 7, 2022

However, it might not be a good idea to immediately spam your offer all over a post. Unlike B2C organizations who are often using social listening tactics to determine their product lining for the next season, B2B organizations need to see what’s going on and how shifting trends may or may not impact decision-making and planning.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Stevens & Tate

APRIL 14, 2021

When it comes to B2C email marketing, many companies simply use it to promote new products or to advertise special promotions. Long-term relationships are much more important for B2B businesses than B2C businesses (although you can’t discount their importance to B2C companies either). Don’t Spam Your Subscribers.

Email Marketing 59

Email Marketing B2B Marketing Campaigns Webinar Metrics 59

Martech

SEPTEMBER 29, 2023

Best of all, because they’re being individually generated, these emails get past spam filters. First, in the B2B world, where marketing and sales work closely together, the lines between martech and sales tech become more blurred than you find in B2C. Over time, the tool gets smarter. So, what to make of this all?

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

Customer Experience Matrix

OCTOBER 1, 2014

V12 manually reviews each campaign to ensure it complies with spam regulations and other requirements. Most clients are small to mid-size B2C marketers ($1 million to $100 million revenue) although there are some B2B and larger B2C firms. Users can also deploy a standard, V12-hosted form to capture responses.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Marketing Insider Group

MARCH 9, 2021

Guess what B2C marketers—content marketing’s for you, too. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. If you want to learn how to sell B2C products with content marketing, then you’ll want to keep reading! B2C Marketers Find Success with Content Marketing.

Product 53

Product Content Marketing Lead Ranking Planning 53

PureB2B

MAY 30, 2022

For B2C marketers, account-based marketing isn’t a high priority. As a result, B2C marketing is usually less targeted and less personalized, hence the use of direct marketing in B2C. Where B2C marketers are primarily trying to prompt sales, B2B marketers need to establish long-term buying relations.

Database Marketing 62

Database Marketing Account Based Marketing Multi-Channel ABM 62

ANNUITAS

OCTOBER 15, 2020

Take into consideration spam filters, bot clicks , and even something as simple as someone accidentally opening an email, and suddenly those “leading indicators” become inflated and unreliable. . The problem with clicks and opens is that – at their core – both metrics are flawed. There is massive room for error in these metrics.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

Hubspot

AUGUST 6, 2018

And I spam my prospects. Do you see social business being effective in B2C? I had a few ideas on how it could work in B2C that are related to your recent book (which I read). I help B2C SMBs use the internet to bring their business to the national market. M y name is John Sherer. At least, I used to. email prospecting.

Marketing & Strategy 91

Marketing & Strategy FAQ Template CAN-SPAM 91

Biznology

JUNE 8, 2016

Despite the overwhelming barrage of messages we all have to wade through, our inboxes are still a major touchpoint in nearly every industry, both B2B and B2C. Top of the list of email marketing’s strengths is its ability to nurture leads and maintain relationships over time. EmailExpert ). Lyris Annual Email Optimizer Report ).

Email Marketing 80

Email Marketing Open Rate Advertising Benchmark CAN-SPAM 80

EveryoneSocial

FEBRUARY 16, 2017

This is true for B2B companies pushing marketing content just as much as it is for B2C companies offering deals and promotions on their products. These days, many people receive more spam emails than they do legitimate, relevant ones.

Lead Ranking 95

Lead Ranking Generation Leads Lead 95

Conversica

FEBRUARY 24, 2021

personalized greeting, individual sender, signature with contact information, relevant content, and effort to push the conversation forward), And Performance: Whether the follow-up response landed in the Primary inbox, a Promotions/Social folder, or the dread Spam folder. 5% F (Spam). 6% F (Spam). 0% F (Spam). 8% C (Mix).

Media 52

Media CAN-SPAM Outreach Lead Scoring 52

Belkins

MARCH 5, 2020

Luckily, so does the Gmail spam filter. One may think that in the age of supercomputers and all the data at Google’s fingertips, how can it NOT succeed at creating a smart and competent spam filter? To further emphasize the power of assets behind the Gmail spam filter, let’s try to deconstruct it. Users, of course!

Marketing AI 45

Marketing AI CAN-SPAM Phishing Classified Ads 45

The Lead Agency

MAY 20, 2018

Direct Marketing: Most direct marketing activities are regulated by federal or state laws, so it is vital to ensure you comply with privacy legislation and spam regulations before proceeding with any campaign. The B2B sales process is vastly different from B2C. The Challenges of Monitoring Ethics in B2B Marketing.

Ethics 59

Ethics B2B Marketing Planning Paid Search Agency 59

PureB2B

MAY 30, 2022

The GDPR covers all communications with data subjects (B2C & B2B) however there are still other regulations in force (the PECR which will be replaced soon by the ePrivacy Regulation) and for the UK the Data Protection Bill when it gets passed and becomes law. In other words, you can’t spam prospects with emails they don’t want.

Opt-out 62

Opt-out Opt-in Ideal Customer Profiles Trade Show 62

Sharpspring

MAY 26, 2020

You’ll also need to make your subject and pre-header compelling while avoiding spam-traps too (see deliverability above!). For B2B messages, it’s best to send emails around mid-morning, while B2C messages might perform better in the afternoons or evenings when people are more likely to check their personal accounts.

Email Marketing 90

Email Marketing CTR Marketing Automation Services Click Rate 90