Email Sender Name Best Practices for Marketing
Act-On
DECEMBER 19, 2023
This can ding your response rates and your deliverability. DON’T: Use free B2C webmail addresses like @gmail.com or @yahoo.com. For instance, you might have “newsletter@awesomecompany.com” and “coupons@awesomecompany.com” to serve those respective content types.
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