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Email Sender Name Best Practices for Marketing

Act-On

This can ding your response rates and your deliverability. DON’T: Use free B2C webmail addresses like @gmail.com or @yahoo.com. For instance, you might have “newsletter@awesomecompany.com” and “coupons@awesomecompany.com” to serve those respective content types.

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5 Things B2B Marketers Should Learn from B2C Marketing

Leadspace

Here are 5 ways in particular that B2B marketers can continue to evolve by taking a page from the B2C handbook: 1. This echoes the approach of contemporary B2C marketing. Related: Why B2B Marketers Don’t Need to Envy B2C AdTech Anymore. Audience Management Platforms have helped B2C marketers do all this and so much more.

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3 Benefits of Using SMS Marketing for Financial Services

ClickDimensions

Boost the effectiveness of your campaigns: SMS marketing improves customer response rates and response times: Text messages have a 45% response rate , while emails have an 8%. It’s good practice in B2C companies to send customers a welcome message after converting them into clients. .

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Why Do I Need an SMS Strategy as Part of My Retention Marketing?

SmartBug Media

Even using a channel such as email, which has an open rate of 25 percent for B2C , the open rates tend to be really low compared to text messages, which have an open and response rate of 95 percent. Although email has similarities, the interaction rate and response rate for SMS far exceeds that of email.

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The Ultimate Guide to Direct Mail

Hubspot

It’s used in both B2C and B2B selling, although more commonly with consumers. Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople. The Direct Marketing Association found direct mail’s response rate is 4.4% -- compared to 0.12% for email.

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Gamification for B2B Marketers: Pandemic-Style

Heinz Marketing

as senior leaders elevate digital as a strategic priority, they can look to B2C companies and industries for inspiration.” And just like B2C consumers, B2B buyers actually want to learn about a potential vendor through fun, interactive experiences (even if they don’t think they do)! Interactive email elements that drive engagement.

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Selecting The Right B2B Telemarketing Vendor

Only B2B

Services like inbound marketing, outbound marketing, B2B, B2C, event promotion or content marketing, demand a specific set of skills. Here are the 5 key categories to evaluate when hiring a telemarketing partner. A great advantage of outsourcing telemarketing is access to a qualified workforce on a budget.