KoMarketing Associates

JUNE 14, 2017

B2B marketers are focused on many of the same social media outlets as B2C marketers, but according to new research , usage and importance varies by network. The “2017 Social Media Marketing Industry Report” from Social Media Examiner recently looked at which channels marketers are using to achieve their objectives.

Social Media 127

Social Media Linkedin Allocation Studies 127

Marketing Insider Group

AUGUST 26, 2020

Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program. You might need to do a little digging beyond the cursory treatment these case studies receive online to find the numbers for their actual ROI.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

ClearVoice

FEBRUARY 14, 2022

The groundhog saw his shadow, so you know what that means — six more weeks of digital marketing research and studies! Check out this month’s report for information about which social platform influencers are flocking to. Study: Only 1 in 5 brands know what the metaverse means for their company. Learn more.

Studies 59

Studies Research Planning Television marketing 59

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

Buy 130

Buy Generation Peer-to-peer B2B 130

KoMarketing Associates

JULY 2, 2020

72% of B2B content marketers use social media advertising or promoted posts according to the 2020 CMI / Marketing Profs B2B Content Marketing Benchmarks report. The CMI / Marketing Profs report found that 76% of B2B marketers do advertising on LinkedIn. But the two reports vary significantly when it comes to LinkedIn ads.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Top Rank Marketing

SEPTEMBER 15, 2023

percent pointing to boosting sponsor and exhibitor return on investment (ROI) levels, according to newly-released survey results. percent pointing to increasing attendance, 15.8 percent noting a greater sales pipeline, and 11.1 percent expansion, as spending on influencer-sponsored social media content in the U.S.

Marketing AI 105

Marketing AI B2B Marketing B2B Marketing Management 105

Circle Studio

NOVEMBER 23, 2021

Additionally, B2C marketing’s influence on the B2B world will continue to be significant. Salesforce’s Seventh Edition of the State of Marketing report revealed that 90% of marketers have adjusted their digital engagement strategy since the pandemic began. B2C-Inspired, Omnichannel Experiences.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Martech

MARCH 13, 2023

Some 60% of businesses are increasing their spending on martech this year, according to a study by Clevertouch Marketing and the University of Southampton. However, more B2B businesses are reporting trouble in the stacks. billion by 2024 On the B2C side, 40.6% The survey of 659 senior marketers across the U.S.,

Spending 94

Spending Customer Satisfaction B2B Marketing Customer Surveys 94

Vidyard

NOVEMBER 29, 2016

For the third consecutive year, Demand Metric partnered with Vidyard , the video platform for business, to produce “ The State of Video Marketing Benchmark Study Report ” with the goal of understanding how video performs as a content type. Just 13% of respondents reported they have integrated their data and are taking advantage of it.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Webbiquity

NOVEMBER 28, 2023

Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: Zendesk Surveys or online quizzes can be excellent tools for lead qualification. Offer case studies that resonate or facilitate meetings with current satisfied clients.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

B2B Marketing Directions

APRIL 2, 2023

This initial consideration set is based on the mental impressions they have formed from a variety of touchpoints, such as their prior experiences with a company, brand, or product, advertisements, content resources, news reports, and conversations with family, colleagues, and friends. The study defined the Pre-Decision stage as ".

Rules 52

Rules B2B Marketing B2B Trigger Marketing 52

KoMarketing Associates

SEPTEMBER 10, 2019

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. B2B ecommerce marketing dwarfs B2C ecommerce. It generates 239% as much revenue.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Porch Group Media

MAY 23, 2022

But how well are B2C companies leveraging mover marketing strategies? A joint study by V12 and Ascend2 shines a light on it. But are B2C companies leveraging mover marketing strategies to their fullest extent? V12 recently partnered with Ascend2 and conducted a survey to answer this question.

First-Mover Advantage 52

First-Mover Advantage Allocation Marketing Budget Paid Social Agency 52

The Lead Agency

DECEMBER 6, 2021

In order to gain a deeper understanding of how the COVID19 pandemic has changed B2B buying behaviour, McKinsey & Company put together the B2B Decision Maker Pulse survey. According to the report, over 75% of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Hinge Marketing

DECEMBER 11, 2019

According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. On average, B2C brands had an emotional connection with between 10% and 40% of buyers. speakers were able to tell compelling stories based on insights derived from survey data.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Tony Zambito

MARCH 28, 2011

According to a recent Satmetrix Net Promoter study, one in five consumers switch brands based on a bad buying experience and/or bad customer experience.    Satmetrix, in their 2011 Net Promoter Industry Benchmarks study, conducted surveys with over 20,000 consumers.  Image by mia! via Flickr.

Studies 100

Studies Spending Social Media Amazon 100

B2B Marketing Directions

MARCH 26, 2017

It does appear that a growing number of companies have implemented (or are at least piloting/testing) account-based marketing, so I thought it would be worthwhile to share the results of several recent research studies that provide insights regarding ABM adoption. The survey produced 1,363 responses.

Account Based Marketing 40

Account Based Marketing ABM Studies Marketo 40

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. We don’t yet know where those increases will be spent, of course. 66% of U.S.

Research 90

Research Top of Funnel Content Marketing Budget Programs 90

B2B Marketing Directions

JULY 9, 2023

(This month's Research Round-Up features three studies that look at the state of B2B marketing budgets and marketer attitudes, the state of online B2B buying, and what influences B2B buying decisions.) Here are some of the major findings from the survey. The picture on staffing was similar.

B2B Marketing 52

B2B Marketing Research B2B Marketing Management 52

B2B Marketing Directions

FEBRUARY 20, 2022

Astute B2C marketers have long recognized the value of this head start, but many B2B marketers don't fully appreciate the advantage it creates. Research by McKinsey has shown that being included in a potential buyer's initial consideration set can produce a significant advantage for B2C companies. Does This Apply In B2B?

B2B Marketing 52

B2B Marketing B2B Vendors Trigger Marketing 52

Vidyard

NOVEMBER 29, 2016

KITCHENER, Ontario – November 29, 2016 – Video remains the hottest and most effective form of marketing content, but many marketers are missing out on returns because they aren’t adequately measuring video performance, according to a new survey from Demand Metric. YouTube or Vimeo, up from 38% last year. Video, Personalization and ABM.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

Adobe Experience Cloud Blog

JULY 30, 2019

Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the U.K., The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct.

Vendors 126

Vendors B2B Ethics B2B Thought Leadership 126

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. B2C influencer marketing often gets more attention because of its potential to yield direct sales. On and off the clock, they research potential purchases just as everyone else might.

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

B2B Marketing Directions

JULY 11, 2021

Within the last few weeks, two research reports have been published that provide several important insights about how marketers are managing content-related activities and processes. One report is by the Content Marketing Institute ("CMI"), and the second is by Altimeter.

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Effectiveness 52

SnapApp

OCTOBER 31, 2017

But all of the readily available insights seemed to be geared towards a B2C world, so the natural next question from a team of B2B marketers (who, full disclosure, are majority Millennial) was about Millennials in a B2B world – are they having an impact? . We built the survey as a SnapApp and collected the data throughout June 2017. . .

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

B2B Marketing Directions

AUGUST 11, 2019

Recently, it's become popular to downplay the differences between B2B and B2C marketing. But have all the meaningful differences between B2B and B2C marketing really disappeared? The survey found that, like consumers, B2B buyers are very concerned about privacy.

B2B Marketing 49

B2B Marketing Marketing Management Forrester B2B 49

Vision6

APRIL 4, 2023

What is the difference between B2B and B2C email marketing? One of the primary differences between B2B and B2C emails is the target audience. On the other hand, B2C emails are usually shorter and more focused on promoting products or special offers, as businesses market directly to customers. Source: Really Good Emails 3.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

B2B Digital Marketer

FEBRUARY 15, 2024

Brandon, with his unique background transitioning from operating health clubs to leading a marketing firm, shares his expert perspective on the shift from B2C to B2B marketing and the critical role of data in understanding consumer behavior and driving successful marketing strategies.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Martech

AUGUST 24, 2021

What you can do is not over-promise; you can be transparent about possible problems; and you can let B2C purchasers track their packages. A new study on how people’s brains react to video-based sales email versus text-based email showed participants largely felt positive and happy when viewing video email. “What can I do about it?”

Enterprise Management 95

Enterprise Management Gartner Marketing Management Ideal Customer Profiles 95

B2B Marketing Directions

FEBRUARY 13, 2022

(One of my objectives for the monthly Research Round-Up post is to share research reports and other research-related materials that may be under the radar screens of many B2B marketers. Korn Ferry conducted a similar study in 2018, and the research report includes some findings from the 2018 study.

Buy 52

Buy Research Personalization Work Management 52

ClickZ

MARCH 17, 2020

30-second summary: Invoca surveyed 500 B2C marketers within a range of industries, each of whom oversee a budget of over $1 million, to gain insight into how they view first-party data and what they’re using to access and collect data. The call-tracking benchmark report. Investment in offline data sources.

Budget Programs 114

Budget Programs Brand Identity Branding Paid Search Agency 114

Engagio

JULY 2, 2019

Indeed, whether you are in the B2B or B2C space, customer experience is key to success in the modern world. And, while B2C companies have been quick to update their Customer Experience (CX) for good, B2B organizations have lagged behind – losing out on a great opportunity that can give them the competitive edge. Online surveys.

B2B 112

B2B Paid Search Agency Webinar Metrics Lead Ranking 112

Martech

APRIL 22, 2022

A 2020 McKinsey survey found that those working in marketing and sales had the third-highest rate of AI adoption. What’s more, the survey reported that “A small contingent of respondents coming from a variety of industries attribute 20 percent or more of their organizations’ earnings before interest and taxes (EBIT) to AI.”.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Adobe Experience Cloud Blog

JULY 30, 2019

Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the U.K., The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct.

Vendors 92

Vendors B2B Ethics B2B Thought Leadership 92

Salesforce Marketing Cloud

NOVEMBER 17, 2023

Find out how in our latest State of Service report. Get the free report How to calculate Net Promoter Score A company’s NPS is the percentage of promoters minus the percentage of detractors. First, focus on each customer who responds to your NPS survey. Thus it fails to capture the true financial impact of customer sentiment.

Lead Scoring 59

Lead Scoring Lead Ranking Promotion Word of Mouth 59

Salesforce Marketing Cloud

JANUARY 27, 2022

In our State of Service report, multiple statistics remind us of the criticality of service on customer experience, and the impact of customer experience on business growth. Eighty percent of customers surveyed said the experience a company provides is as important as its products and services.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Service 98