Webbiquity

JANUARY 19, 2016

Image credit: The CMO Survey. ” Read more about those findings and more in the almost four dozen superb social media stats and facts below. 10 Stats About Social Media Demographics. 9 Stats About Social Media Metrics and Measurement. The CMO Survey ). 21 Social Media Marketing and Advertising Stats and Facts.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Top Rank Marketing

OCTOBER 23, 2023

The most recent B2B Marketing Benchmark report from LinkedIn * showed that CMOs are under pressure to demonstrate marketing impact on the bottom line faster than ever. Only 11% of B2B digital marketers say they have the data they need to anticipate their target audience’s needs, compared to 29% of B2C digital marketers.

Inbound Marketing 120

Inbound Marketing B2B Marketing Planning Work Management 120

DivvyHQ

SEPTEMBER 25, 2018

Stats – who doesn’t love ‘em? In some cases, a single stat can drastically change our worldview. If you’re in marketing, chances are you can recall a jarring stat regarding a tactic or platform or user behavior that caused you to rethink or alter your strategy. 8 New Content Marketing Stats to Get You Ready for 2019.

Stats 40

Stats Planning Content Marketing Content 40

Optinmonster

JULY 21, 2023

SuperOffice ) B2C email campaigns experience 8% more unique opens than B2B campaigns. ” ( HubSpot ) For more email marketing stats, read Top Email Marketing Statistics You Need to Know. SuperOffice ) B2C email campaigns experience 8% more unique opens than B2B campaigns. And this number is projected to reach 4.6

Statistics 58

Statistics Marketing Automation Services eCommerce Stats 58

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

KoMarketing Associates

MAY 9, 2017

The “ 2017 Trends in Personalization ” report from Evergage found that while 96 percent of marketers agree that personalization can help advance customer relationships, 55 percent believe they aren’t getting it right. Among marketers not using personalization today, 41% report that a lack of knowledge, skills or people is holding them back.

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

ClickDimensions

MARCH 21, 2023

Marketing Automation Tools Explained Campaign Automation Email Marketing Lead Scoring SMS Messaging Reporting What does Marketing Automation look like in 2023? Page Contents What does Marketing Automation look like in 2023?

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98

SnapApp

MARCH 15, 2017

If you’re struggling to communicate how essential marketing automation can be to improved ROI, higher customer engagement, and the overall experience, take a look at the stats below and share them with your team. The Big Marketing Automation Stats. What these Stats Mean for Marketers. Gartner. . Three Deep & Ascend2. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

EveryoneSocial

MARCH 12, 2019

We’ll cover some general social media stats, data about specific social platforms, and statistics related to employees on social media. Additionally, there are hundreds, if not thousands of stats related to social media. According to CMO survey, social media advertising budgets are predicted to almost double by 2023. (

Statistics 103

Statistics Social Media Paid Search Agency Enterprise Management 103

SendX

MAY 5, 2020

That’s what all those high performing marketers are reporting in those yearly channel surveys. If you’re not in B2C, you probably call these “thank you” emails.) If you’re not sure what to add with your extra copy, do a quick survey at the end of the nurture campaign you want to optimize.

Examples 201

Examples Copywriting Lead Scoring Lead Ranking 201

KoMarketing Associates

SEPTEMBER 10, 2019

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. B2B ecommerce marketing dwarfs B2C ecommerce. It generates 239% as much revenue.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

SnapApp

MARCH 16, 2017

14 stats to support the investment in a marketing technology stack. A survey from Conductor reports that 50 to 65% of marketing executives plan to spend more on marketing technology in the coming year, including 28% who plan to increase their spending by more than 25%. What do the stats mean for marketers? Conductor.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

It c o me s as no surprise to us that more than a third of CMOs sa y their number one focus is sustainable growth. * So, w e dug deeper , and found that marketers across the industry reported a number of substantial challenges that they felt stood as obstacles to achieving this higher-level growth: . Source: 2019 CMO Survey, Deloitte.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Sana Commerce

FEBRUARY 11, 2023

Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. Why are B2B businesses expanding to B2C? According to our 2018-19 research report, 61% of all manufacturers and wholesalers today are now selling directly to consumers. Welcome to the club.

Work Management 98

Work Management Marketing Management Marketing & Strategy Cross-Selling 98

KoMarketing Associates

NOVEMBER 13, 2018

93% of B2B content marketers report their organization is extremely/very committed to content marketing. . What also stands out to me is this came out of a content marketing report, telling me people are also realizing the value content has on search. Source: DemandGen Content Preferences Survey. It’s sad really.

B2B Marketing 120

B2B Marketing Paid Search Agency Content Marketing Planning 120

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. We don’t yet know where those increases will be spent, of course. 66% of U.S.

Research 90

Research Top of Funnel Content Marketing Budget Programs 90

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 12 WPO, Inbound and Content Marketing Stats. 8 SEO Stats and Facts. e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Ledger Bennett

DECEMBER 8, 2020

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, customer experience (CX) stats, data-driven marketing stats and more to keep you in the know….

Statistics 52

Statistics B2B Marketing Planning Digital Transformation 52

Contently

OCTOBER 25, 2017

Here are three great stats that could help you make your case: 1. According to a 2017 Contently survey , 98 percent of marketers believe that “having and following a content marketing strategy is important for content marketing success.” This holds true for B2C companies as well, as we see in CMI’s 2017 B2C report.

Marketing & Strategy 150

Marketing & Strategy Lead Ranking Content Marketing Analytics Tools 150

Hubspot

NOVEMBER 22, 2023

Below we'll delve into why CRMs are an important sales tool, using data from our State of Sales Report, as well as how they can revolutionize your sales strategy. But, we promise that none of our survey respondents were persuaded by us to say this. Where did we get this stat? As part of our 2024 State of Sales Series , our Sr.

Enterprise Management 63

Enterprise Management Marketing Management Tools Forecasting 63

ClearVoice

MARCH 3, 2023

Testimonial marketing involves the use of testimonials and case studies in marketing efforts such as Email marketing Social media marketing Website content According to the BrightLocal Local Consumer Review Survey 2023 , 98% of consumers used the internet to research local businesses in 2022. This is an increase from 90% in 2019.

Case Studies 97

Case Studies Case Study Studies Touchpoints 97

Vision6

APRIL 4, 2023

What is the difference between B2B and B2C email marketing? One of the primary differences between B2B and B2C emails is the target audience. On the other hand, B2C emails are usually shorter and more focused on promoting products or special offers, as businesses market directly to customers. Source: Really Good Emails 3.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

NetLine

APRIL 14, 2022

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. On top of that, 76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands. Employee Advocacy Stats for Marketing. Globalwindex ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

TrustRadius Marketing

APRIL 21, 2022

We have compiled some of the most important stats for you, in the following categories: Industry stats Customer Service Usage Impact of Help Desks Inside Perspective on Customer Service The Impact of Covid-19 on Customer Expectations Overall Customer Expectations. First, here are the stats. Help Desk High-Level Stats.

Statistics 52

Statistics Trends Customer Satisfaction Stats 52

Sana Commerce

FEBRUARY 11, 2023

Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. Why are B2B businesses expanding to B2C? According to our 2018-19 research report, 61% of all manufacturers and wholesalers today are now selling directly to consumers. Welcome to the club.

Work Management 59

Work Management Marketing Management Marketing & Strategy Cross-Selling 59

Inbox Insight

SEPTEMBER 10, 2020

We delve into our network of senior professionals and combine the content stats with our latest MarTech buyer survey to see what research themes are prominent in 2020. The marketing professionals we surveyed. We surveyed 250 senior marketing professionals across the US and UK. Reading time: 5 minutes.

Marketing Management 72

Marketing Management Marketing Automation Services Research Planning 72

KoMarketing Associates

JUNE 11, 2019

A recent survey found that 48% of B2B marketers say Facebook is their most important platform. It may be challenging for B2B marketers to evoke emotions (especially compared to their B2C peers) but it’s actually not all that hard. People prefer specific stats. Pour over your Facebook ads reports. Make people feel.

Facebook 122

Facebook Paid Search Agency Ads B2B 122

SmartBug Media

SEPTEMBER 15, 2021

It could be as simple—but totally game-changing—as the fact that your competitor’s software allows users to print custom reports but your software doesn’t, and their boss requires an easy-to-read paper copy of a weekly report. Continue the conversation with surveys, chatbots, and social listening.

Inbound Marketing 98

Inbound Marketing Paid Search Agency Work Management Marketing Management 98

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. In the report, we explored whether or not marketing teams at large companies were restructuring their teams or if they were continuing to invest in traditional marketing approaches.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. In the report, we explored whether or not marketing teams at large companies were restructuring their teams or if they were continuing to invest in traditional marketing approaches.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Outgrow

JUNE 19, 2021

For a Cognizant survey, nearly one-quarter (22%) of respondents said they already trust chatbot recommendations for product purchases. 58% of B2B companies and 42% of B2C companies use a chatbot on their websites. Check out these stats regarding what the future holds for chatbots: 49. Chatbot Report 2019. Travel 16%.

Statistics 119

Statistics Outgrow Paid Search Agency Marketing Management 119

Porch Group Media

AUGUST 31, 2021

A 2019 survey by Adestra found that over 70% of marketers believe email marketing generates “good” or “excellent” returns as a marketing channel, which is higher than paid search and organic SEO. Email is also a top distribution channels for both B2C and B2B marketers. This is higher than any other channel. first appeared on V12.

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Content Standard

AUGUST 26, 2016

According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. .”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Optinmonster

AUGUST 27, 2023

The latest stats from the Content Marketing Institute (CMI) show that 91% of B2B marketers and 86% of B2C marketers consider content marketing a core strategy. This formula can also work for B2C marketing because your target audience always has goals. After all, that’s where they’re looking for information.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

chiefmartech

MARCH 14, 2018

First, thank you to the 884 professionals who participated in our 2018 Marketing Technology & Operations Salary Survey , a collaboration between myself and the team at MarTech Today. Participants in our survey were pretty evenly distributed across the entire range: 43% in firms over 1,000 employees; 57% in firms under 1,000.

Customer Surveys 61

Customer Surveys Correlation Distribution Work Management 61

Porch Group Media

JANUARY 26, 2021

Survey respondents gave themselves an above-average rating in “assuring that customer experiences are compatible with their brand”, resulting in a mean score of 0.31 (-1= feel below competitors, 0= on par with competitors and +1= feel above competitors). Overall, brands feel they are not doing as well as the competition.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69