Adobe Experience Cloud Blog

JUNE 13, 2017

Although the B2C world is different, in some ways there’s a lot to be learned from the way B2B marketers manage their audiences, personalize their customer experiences, and use data to drive strategy. Let’s take a look at some areas that we’ve traditionally thought of as B2B marketing and examine at the process through a B2C lens.

Marketing Automation Services 126

Marketing Automation Services Lead Ranking Account Based Marketing Marketing Management 126

Customer Experience Matrix

MAY 23, 2013

Sorry, but I just can''t help it: a new system category is even more rare than a new B2C marketing automation system (which, as yesterday''s post pointed out , is much rarer than a new beetle). It was sponsored by ReachForce but they had no influence on the actual content. (In So it''s worth several shoves to get the ball rolling.

Marketing Automation Services 120

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Business Brainz

JULY 11, 2021

73% of B2B buyers say they want a personalized, B2C-like customer experience. According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals. One of the sure-shot ways marketers can grab attention is through personalized content.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco.

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Marketo Marketing Automation Services Enterprise Management Marketing Management 117

Online Marketing Institute

JULY 31, 2009

But does the B2B need the same platform components as B2C?) Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. You don’t need this as much in B2C you need more of a scalable platform with a huge drip email engine, web pages and analytics.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce. Target customers. Target customers. Product overview.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120