b2c rate SQO Related Topics 
PathFactory
DECEMBER 17, 2018
The word ‘bingeing’ may sound familiar from your B2C lives (“I totally binged on Season 2 of Stranger Things on Netflix last night!”), but it’s not often used to describe B2B experiences… until now. We consistently end up way ahead of our Marketing-driven SQO goals. Let me explain.
PathFactory
JUNE 16, 2023
On top of that, they’ve come to expect the same micro-personalized experiences they enjoy on B2C platforms like Netflix, Amazon and Spotify. At PathFactory, we initially structured our nurture programs around funnel stage, creating specific content for MQLs, SQLs and SQOs.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PathFactory
APRIL 20, 2021
B2B buyers are accessing more content than ever before, and have come to expect the same micro-personalized experiences they enjoy on B2C platforms like Netflix, Amazon and Spotify. At PathFactory, we initially structured our nurture programs around funnel stage, creating specific content for MQLs, SQLs and SQOs. BOFU content for SQO.
PathFactory
SEPTEMBER 12, 2018
After all, they are B2C consumers living in an increasingly on-demand world. Marketers, time to put your B2C pants on. The report suggests flipping this stale perspective on its head, which many on-demand B2C giants like Netflix and Amazon have already done. You and your buyers have probably had this experience, too.
PathFactory
SEPTEMBER 27, 2018
Luckily, this kind of nightmare experience is rare when it comes to binge-watching series on Netflix (and pretty much every other aspects of your B2C life). B2B buyers and B2C consumers are one and the same, and it’s time for B2B marketers to provide the on-demand experiences people have come to expect.
Expert insights. Personalized for you.
45 
Let's personalize your content