Are Advertisers Getting Purchase Intent All Wrong?

Martech Advisor

Purchase intent is when a consumer expresses an actual desire to buy a product through their behavior, yet confusing “interest” with “intent” can be a stumbling block, shares, Daniel Heer, Founder & CEO at zeotap. B2B vs. B2C Intent.

The Role of Intent Data in SEO Success

Aberdeen

But still, there’s something missing from the usual keyword research/content creation approach—a focus on intent. New search engine algorithms are better than ever at matching results with searcher intent. 4 Types of Searcher Intent. But purchase intent insights aren’t static.

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Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?

Aberdeen

Aberdeen defines reward-based promotions as those that offer an incentive in the form of digital or physical gift cards, prepaid cards, merchandise, or checks to encourage action or purchase. What kind of promotions hook you? Do you know what kind of promotions hook your customers?

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Why Timing Is Everything in Digital Advertising

Aberdeen

Not just people who fall in your target demographics and buyer personas—but those who have exhibited purchase intent and have a higher chance of converting. How Intent Data Shapes Timing for Digital Ads.

Intent Industry News: ABM Benchmarks, Data Strategy, B2B as B2C, and More

Aberdeen

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of September. Bringing B2C Fundamentals to the B2B Industry. Marketers often like to think that B2B and B2C are in completely different worlds. Getting Obsessed with Intent.

Intent Data Industry News: ABM, Google, Dynamic Targeting

Aberdeen

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Direct Mail Influences Purchase Decisions.

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition

V12 Data

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. Understanding a consumer’s lifestyle, purchase behaviors, channel preferences and so on will drive higher engagement with consumers, and in turn, encourage new customers to do business with your brand. 73% of buyers point to customer experience as an important factor in purchasing decisions. For example, life events are a strong indicator of purchase intent.

Content Syndication: A Key Tactic for Building Brand Awareness

Aberdeen

Then, when it does come time to make a purchase decision, you’re more likely to be considered right from the start. If you want to learn how intent data helps with content syndication and other marketing efforts, download our free report, Demystifying B2B Purchase Intent Data.

Intent Data Industry News: Buyer Intent Data Tools Insight, ABM Benchmarks, 2020 B2B Marketing Predictions, and More

Aberdeen

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Buyer Intent Data Tools Market Insights. In October, Acquire Market Research released its 2019 market report on Global Buyer Intent Data Tools.

Can Marketers Have Too Much Data?

Aberdeen

With so much data available, it should be easier than ever to pinpoint exactly who your ideal customers are, what they’re interested in, when they’re considering a purchase, and how best to convert them. And that’s where intent data comes in.

7 Best Data-Driven Marketing Podcasts in 2019

Aberdeen

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Podcasts are some of the best ways for business professionals to absorb knowledge.

The Cloud Accelerates Digital Transformation to Industry 4.0

Aberdeen

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Analyst Insight OpsPro Essentials Product, Innovation and Engineering 4IR B2b B2C cloud digital transformation Fourth Industrial Revolution Industry 4.0

3 Martech Trends That Defined 2019

Aberdeen

Audience Targeting: The stronger AI-powered martech becomes, the easier it will be to leverage intent data to engage target customers in real time. Already, consumers have made the market for voice-based purchases worth $2 billion.

5 Key Moves for B2B Intent Marketing

Aberdeen

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Video ad targeting is a key tactic to leverage the power of intent data.

5 Sales Trends to Look for in 2020

Aberdeen

Heading into 2020, fueling predictive analytics modes with buyer intent data can show you how a buying committee behaves as they research competitors and general pain points. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data.

5 Sales Trends to Look for in 2020

Aberdeen

Heading into 2020, fueling predictive analytics modes with buyer intent data can show you how a buying committee behaves as they research competitors and general pain points. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data.

The Intelligent Business Show: S2EP04 – Complete Data Defines Meaningful Marketing

Aberdeen

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent.

Teetering the Line: Privacy Invasion or Tailored Experience?

Aberdeen

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? Intent data is designed to help marketers find buyers before they enter the sales funnel by tracking their online behavior.

Flipping the Script on Disruptive Sales Prospecting

Aberdeen

This is why intent data is so valuable to modern sales prospecting. Modernizing Sales Prospecting with Intent Data. Third-party intent data gives salespeople insights into prospect behavior outside of the content they consume on your website.

The Intelligent Business Show: S2EP03 – Data Doesn’t Have to be Complicated

Aberdeen

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent.

Nine brands innovating customer-centric retailing today

ClickZ

They also leverage AI and VR by allowing their customers to virtually try on makeup pre-purchase, have a huge and impactful presence on social media, and integrate technology within their brand to elevate the CX.

The Intelligent Business Show: S2EP06 – Wrangling Leads With Webinars

Aberdeen

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent.

The Intelligent Business Show: S2EP02 – ABM: The Method Behind the Madness

Aberdeen

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Featured Articles Marketing and Sales The Intelligent Business Show Aberdeen ABM B2b B2C business development data iTunes linksquares Spotify The intelligent business show TIBS youtube

5 Sales Trends to Look for in 2020

Aberdeen

Heading into 2020, fueling predictive analytics modes with buyer intent data can show you how a buying committee behaves as they research competitors and general pain points. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data.

Content Syndication: A Key Tactic for Building Brand Awareness

Aberdeen

Then, when it does come time to make a purchase decision, you’re more likely to be considered right from the start. If you want to learn how intent data helps with content syndication and other marketing efforts, download our free report, Demystifying B2B Purchase Intent Data.

Content Syndication: A Key Tactic for Building Brand Awareness

Aberdeen

Then, when it does come time to make a purchase decision, you’re more likely to be considered right from the start. If you want to learn how intent data helps with content syndication and other marketing efforts, download our free report, Demystifying B2B Purchase Intent Data.

What Marketers Can Learn from the PNC Christmas Price Index in 2020

Aberdeen

But in practice, intent data is the common language that makes the ideal relationship possible. Investing in a set of third-party intent data doesn’t mean sales and marketing will be magically become aligned, though. Presentation matters in just about everything.

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Solving 3 Brand Awareness Challenges with Intent Data

Aberdeen

Using intent data to overcome the following three key brand awareness challenges will make it easier to drive tangible results. This is where intent data can help. Investing in third-party intent data gives you insight into what content really matters to your target audience.

The Intelligent Business Show: EP12 – The Many Ways Your Customers Think

Aberdeen

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. CMO Essentials CX Essentials Featured Articles B2b B2C customer segments intelligent business The intelligent business show TIBS user experience UX widerfunnel

How to Target the Right Role with Programmatic Advertising

Aberdeen

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. CMO Essentials Featured Articles B2b B2C Devices intent data target advertisingFacilities maintenance people spend a lot of money.

4 Effects: The Psychology Behind Intent Marketing

Aberdeen

This is why intent data is so crucial – by placing ads at the right time in front of the right people, potential prospects can become familiar enough with your brand to prefer it over others. Attention Vs. Intention.

Aberdeen Acquires The Big Willow

Aberdeen

Maybe you know Aberdeen as a research firm and are surprised we acquired an intent data company? We are thrilled to have The Big Willow team join us with the largest, most accurate and highly targeted intent data in the market. Perhaps this acquisition surprised you?

Intent Targeted Ads Outperform Paid Search in B2B

Aberdeen

What are intent targeted ads? Intent targeted ads are programmatic display ads directed solely to device IDs from target accounts showing purchase intent for what you sell. Why do intent targeted ads outperform paid search in B2B? .

Intent Targeted Ads Outperform Paid Search in B2B

Aberdeen

What are intent targeted ads? Intent targeted ads are programmatic display ads directed solely to device IDs from target accounts showing purchase intent for what you sell. Why do intent targeted ads outperform paid search in B2B? .

What Marketers Can Learn About Truth from Cause of Death Reporting

Aberdeen

Even though your product really is the market leader, there’s a reason why prospects haven’t already purchased from you. That means gaining deep insight into the purchase intent of your target accounts and understanding their behaviors so well that you can market to their specific needs.

Intent Data: A Common Language for Sales and Marketing Teams

Aberdeen

And intent data is the common language that can bring sales and marketing together. High-quality intent data can be that shared language for your ABM practice. Making Intent Data the Bridge Between Sales and Marketing. The problem is that no all intent data is created equal.

Teetering the Line: Privacy Invasion or Tailored Experience?

Aberdeen

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? Intent data is designed to help marketers find buyers before they enter the sales funnel by tracking their online behavior.

Intent Data Industry News: Privacy, Paid Search, Data-Driven Creativity

Aberdeen

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. Zero-party data is information that customers intentionally and proactively share with your brand, including purchase intentions personalization preferences.

3 Reasons Sales Reps Leave (And How Intent Data Helps Retention)

Aberdeen

In the following three cases, equipping sales reps with intent data can help improve your retention rates. Or, worse, they waste time pursuing a lead that isn’t actually in-market or prepared to have a conversation that could lead to a purchase.

Intent Data: Your Key to Becoming Known, Liked, and Trusted

Aberdeen

And with intent data infused into your funnel, you’ll have a foundation of knowledge that will help you become known, liked, and trusted and boost sales. This is why intent data is so important to becoming known. Intent data doesn’t directly increase trust.